Advertising

Hi everyone,

I'd like to poll the collective minds of this group on something that I've been planning to do to help the Drupal community (and me).

I'm the maintainer of the adsense module with about 12K installs, and I'm now wrapping up the D8 port. Ever since Google introduced responsive ads, the ability to do revenue sharing is again a technical possibility, and I was planning to rewrite the respective module in the adsense package to take advantage of that.

I'm investigating the Criteo retargeting platform. I'm about to create a Criteo module for Drupal.

It seems like they expect you to add javascript onto a few pages:

• Homepage
• Category/Listing pages
• Product pages
• Basket pages
• Conversion tag

My plan was to provide some APIs that build up static arrays of information to insert into a given page and then some functions that are added, perhaps in a theme preprocess function or somewhere pretty late in the theming process (maybe a function to manually insert into page.tpl.php?) that would get the right functions.

Has anyone out there had any experience with banner ads on a responsive web design on Drupal? I've started on a project assuming there was a solution to this, and it seems as though this is a subject in flux, since banner ad sizes are traditionally a fixed height and width.

If anyone out there has any experience on solutions, I would appreciate hearing about it. I am assuming that the revenue model has to change. Thoughts?

I haven't seen any sign of an official Test&Target integration for Drupal. Having one would be very useful. Here are my initial thoughts on how it could work.

Here's the API and integration guide: http://www.scribd.com/doc/37593903/Test-and-Target-Integration-Guide-2010

1. You can have MBoxes to replace whole pages. This is handy for testing different splash or landing pages. Drupal integration could offer you the chance to put 2 or more paths in and then render access to any of them as a test.

I want a portal where users can create ads, similar to google adwords.
Then other users can put other users ads on their site, similar to adsense.

I know there are a few ad modules that allow users to uploads adverts to my site through CCK, is there any modules that intergrate ubercart/ecommerce automatically? is not I could proably configure that myself.

But how do I get the publishers (the adsense side of things) to work?
How can users specify what sort of adverts they want to display and get a code to put on theris site to display the adverts?

Unless I am missing something the Advertising module is completely useless, unless of course you want lots of advertising on your site that you don't charge you users anything for then it's great. Anyone know of a module that allows you to charge for time or number of impressions on a banner ad. I really don't understand the point of having advertising if you don't get any revenue for it.

We are uploading our obituaries through Feeds into an Obituary content type. One of our advertisers has an agreement that a text link to their website will appear at the bottom of every obituary.

I'm using Views to create a "teaser list" of obituaries on the main obits page; the title of each obit is a link to that obit's page.

I need the "text link ad" to appear at the end of each obit's page ... and below each obit's "teaser" on the main obit page.

The ideal solution to this would be a pre-populated CCK field ... but I haven't been able to find a way to do this.

The publisher of the newspaper where I am building a new site in Drupal/ProsePoint wants to move the "Lifestyles" announcements (birthdays, birth announcements, engagements, weddings, anniversaries) into an ad section (in the print version of the newspaper) called "Celebrations."

And she wants people to be able to place orders for "Celebrations" ads online.

The Free Software Foundation issued a press release today about the relaunched Ad Bard Network. It begins, "the Free Software Foundation (FSF) today welcomed the launch of AdBard a new advertising network for technology based websites based upon the promotion of Free, Libre and Open Source Software (FLOSS) friendly products and services." You can view the full text at the following page:
http://www.fsf.org/news/ad-bard

The Ad Bard Network is powered by Drupal 6 and the Drupal Ad module. More information can be found in the Ad Bard FAQ.