Freelance Marketer | Knight News Challenge

Contractor Sought to Market Digital Innovation Contest

Jun 20, 2008

For the 2009 round of the Knight News Challenge, the John S. and James
L. Knight Foundation is looking to contract with a highly networked Web
2.0 marketing and account management freelancer to:

• Manage programs designed to increase the visibility for the
  Knight News Challenge,
• Traffic, coordinate, and measure deliverables for third party
  relationships that will help build on the established audiences
  (journalists and bloggers) and increase the number of high-quality
  applications from the following "growth area target groups"
• Run email and blogging marketing and outreach campaigns
• Assist in event planning for town halls and awards programs
• Support community growth

Scope:

• 25 hours per week for $30 / hr
• On monthly basis, from July 1 -September 30, 2008
• Contract-basis only. This is not an employed position.

Profile:

The ideal candidate will be able to:

• Understand Web 2.0 and have relationships in the community to
  draw on
• Take direction to organize stakeholders (Knight staff, grantees,
  KNC winners, etc) to carry out email campaigns promoting the KNC
• Manage email campaigns, media partnerships and online marketing
  for the KNC.
• Support engaging the Web 2.0 community in innovative ways,
  through meet-ups and other events and documenting results
• Work with Knight Foundation's Program Manager, Program
  Association and online community manager to deliver on goals
• Manage data and analytics for marketing and PR campaigns and
  report on effectiveness.

Goals:

The marketing goals for the 2009 Knight News Challenge:

• Receive a higher percentage of Knight News Challenge
  applications from:

  • Young people (<26)
  • Non-traditional journalists
  • Non-students
  • Web 2.0 and social media developers and strategists,
    including those working with new platforms and mobile platforms

• Generate 3,000+ high quality applications

• Have at least 500 applicants from the "growth area target
  groups"

Interested?

Please contact Marc Fest, knc-marketing@abcdelta.com, with your resume
and proposal.

About the Knight News Challenge

The Knight News Challenge (KNC) funds ideas that use digital media to
deliver news and information to geographically defined communities. The
2007 Knight News Challenge attracted 1,600 applicants. The 2008 contest
drew more than 3,000, with a significant increase in the percentage of
young and non-US participants. For more visit www.newschallenge.org

About Knight Foundation

The John S. and James L. Knight Foundation promotes excellence in
journalism worldwide and invests in the vitality of 26 U.S. communities.
Knight Foundation focuses on ideas and projects that create
transformational change. To learn more, visit www.knightfoundation.org
.

--
Marc Fest
Vice President of Communications
Office Tel.: (305) 908-2677 | Fax: (786) 924-2977
e-mail: fest@knightfoundation.org

John S. and James L. Knight Foundation
Writing the Story of Transformation

200 South Biscayne Blvd., Suite 3300, Miami, Fla. 33131-2349 For more on
the Knight Brothers' foundation and transformational change, go to
http://www.knightfoundation.org/

--
Marc Fest
Vice President of Communications
Office Tel.: (305) 908-2677 | Fax: (786) 924-2977
e-mail: fest@knightfoundation.org

John S. and James L. Knight Foundation
Writing the Story of Transformation

200 South Biscayne Blvd., Suite 3300, Miami, Fla. 33131-2349 For more on
the Knight Brothers' foundation and transformational change, go to
http://www.knightfoundation.org/