Google Website Optimizer
After seeing a Google Website Optimizer module for WordPress I started looking for a similar module for Drupal. I came across the following Google Website Optimizer module. It is useful for multivariate testing. I was wondering what other SEOs/Interactive Designers are using for optimizing website content and improving website usability? Are there any other modules that offer similar or added benefits?
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There's a couple.
See also, http://drupal.org/project/seo_friend and http://drupal.org/project/seo_checklist
HTH
Web Development in Nottingham, UK by Kineta Systems / Follow me on Twitter! @NikLP
Thanks for the plug
Thanks for the plug for SEO Friend (I wrote it ;) but it doesn't do multivariate testing. I am looking for new features to add in but not sure exactly how I'd add in that functionality. Is that where you have version 1 & version 2 of a node and show them x & y times each and then check some conversion for both?
Kristen
http://kristen.org
Ah
Now I see you are just looking for other modules for making your website more SEO friendly... In that case, yes, SEO Friend is meant for that! If you want any features added, please log an issue by clicking "create a new issue" on the issue search page.
Kristen
http://kristen.org
To understand further what I
To understand further what I am looking for have a look at:
http://www.google.com/websiteoptimizer/tour.html
http://www.marketingexperiments.com/improving-website-conversion/ab-spli...
http://en.wikipedia.org/wiki/A/B_testing
http://en.wikipedia.org/wiki/Multivariate_testing
I would like to find tools for split testing and multivariate testing.
hey! look at Google Website
hey!
look at Google Website Optimize module again - http://drupal.org/node/499710
yesterday it was updated. now it can make A/B testing
Cool
Sounds like that's the module to stick for your testing!
Kristen
http://kristen.org
Split testing
There is also 'Split Test' which i just used on an old Drupal 5 site.
http://drupal.org/project/split_test
it does only very basic things, but it's really easy to understand in the code so that you can extend it yourself. i already extended it so i can monitor just certain node types (has still one last bug) and that you can use a campaign name and i made the report UI a bit nicer.
There is no drupal 6 version yet, but if there is demand, it should be easy to port.
it only does A/B = split testing, no multivariant.
what it does:
so you can split your test by using two different themes. just copy your main theme and start to modify and measure.
it should be possible to add multivariant testing, but now only by switching the theme, which is far from optimal if you want to test more than 2 versions.
the advantage i see is that you have much more control about the versions, as google can only use javascript, i.e. you can not alter vars on a deeper level, like price formats in an ecommerce solution etc.
split testing is imho a cleaner and fully integrated solution.
i attached my idea of a UI including a small graph via the google graph api.
Multivariate module
Jimmy Berry (boombatower), the testing maintainer just started a Multivariate module. You might want to check it out and help contribute.
http://drupal.org/project/multivariate