What modules assist in advertising on your site?

Posted by robertdouglass on May 21, 2006 at 4:33pm

And also, which can be helpful for managing advertising campaigns?

Comments

pretty comprehensive

Posted by greggles on May 22, 2006 at 10:40pm

You covered everything that I have used and then some.

Another trick that I use is the split testing adsense from Performancing which helps identify the best kinds of advertising to use. And their metrics are handy in seeing which pages are most likely to attract users and spit them out to adsense.

While I have access to Google Analytics, I haven't taken the time to configure it for getting detailed adsense information. I know it's in there if I configure the thing properly, but I just haven't spent the time. Is this worthwhile?

--
Growing Venture Solutions
Drupal Implementation and Support in Denver, CO

knaddison blog | Morris Animal Foundation

Same here!

Posted by robertdouglass on May 23, 2006 at 12:57pm

Performancing is really doing a great job with their products. It'll be exciting watching that site grow.

and by "watching that site

Posted by greggles on June 1, 2006 at 1:19pm

and by "watching that site grow" I assume you mean "learning what the heck their goal is".

I love the products and the community - but I can't stop myself from asking "what's the dang business model" behind all their effort!

--
Growing Venture Solutions
Drupal Implementation and Support in Denver, CO

knaddison blog | Morris Animal Foundation

Ad Server

Posted by steve hanson on June 1, 2006 at 1:31am

I've been finding it helpful to use an ad server (PHPAdsNew) because I support a number of different customers with web sites. Some of them cross-promote, or run banner ads from the same companies, so there's some synergy there.

Steve Hanson
Cruiskeen Consulting LLC - http://www.cruiskeenconsulting.com

Mostly at the template layer?

Posted by robertdouglass on June 1, 2006 at 5:50am

Is integration with PHPAdsNew mostly at the template layer? Or is there opportunity/need for tighter integration (Drupal module)?

What would you want in a local advertising module?

Posted by mlncn on October 26, 2006 at 1:40pm

Hello Advertising folks,

A person with a very good citizen journalism site expressed interest in a local advertising module. She described it like this:

-- that a user can design a simple ad on a website (eg choose background color or upload image and add text)
-- and can pay and checkout online
-- and allows me to set rates. I know most people do clickthrough, but I'd prefer to do a simple, old fashioned space+position+ duration X ad rate.
-- Allows "coupon" payment. For example, I could send a code to a local nonprofit for them to run a PSA for free.

She suggested it be a service implemented with javascript so that it would not require people to have Drupal. I think I would use Drupal to run the service back-end, ad-creation, etc.

So I'd like to know what interest there is for such a module/service, your thoughts on it, if anyone would like to work on it with me, etc.

Note: although this would be a commercial endeavor by nature, I personally am committed rather more to truth, justice, liberty, and wouldn't mind seeing advertising disappear (at least the kind that assaults us with tens of thousands of antisocial images a day). As a way to support independent and especially citizen journalism, I can see a local advertising module doing a lot of good. I'm big promoter of non-commercial independent news, but the harm advertising can do in channeling what kind of news we get (rich-oriented, products solve problems instead of people working together) would be greatly reduced in sites that give a platform to many voices. The ability to censor any person would be impossible, and only the whole, diverse platform could be punished-- and perhaps be too big for that, especially with advertising services that favor the small and local over the huge. If top news items were chosen democratically by members of a site (including Digg-like, but ideally by random juries in a system I'd like to create), news content would be particularly immune to control by the advertising that sponsors it.

Which is all quite irrelevant to the point of this post: what would you want in an advertising module or service, do you have advice on getting there, and would you like to work on an open source tool for this?

~ben

People Who Give a Damn :: http://pwgd.org/ :: Building the infrastructure of a network for everyone
Agaric Design Collective :: http://AgaricDesign.com/ :: Open Source Web Development

^{benjamin, agaric}

Adsense Injector can help, too

Posted by mcurry on February 22, 2007 at 7:20pm

If you use the adsense module, check out Adsense Injector (http://drupal.org/project/adsense_injector) - useful if you want to try inline placement (at the top of the node body in full page views, or after each teaser in front page views) without touching node content.

Michael Curry
Exodus Development | Drupal and other developer info

Michael Curry
Drupal and Windows Tips

ad_embed

Posted by drupalwatchdog on February 22, 2007 at 7:42pm

The ad module includes the ad_embed module as a plugin which offers similar functionality. It can be configured on a per-content-type basis to dynamically insert random ads into content at the beginning or end, or after a configurable number of paragraphs. It also supports replacing manually added [ [ ad ] ] and  style tags with dynamically changing ads.

Ad types are supported through plugins. At this time plugins only exist for locally hosted image and text ads. At some point I'll find the time to add a plugin for adsense ads too.