SEO

Search Engine Optimization has fast become one of the most important priorities for businesses operating on the web. It is no longer seen as an IT led initiative but is firmly a marketing, ecommerce and business priority that touches every stage of a site’s life cycle.

It’s also a complex process with multiple stakeholders and it’s not always easy to achieve and measure success.

Key issues facing clients:

• How should I approach SEO, should it be integrated with the site, with paid search, with the editorial teams?