communications strategy

Hi there,

I think a very nice and important target in the drupal marketing should be students.

Drupal is very attractive to students, because it can help them in many projects that they have.

Drupal is also a good opportunity to learn : webdev, marketing, communication... many students would probably find in Drupal a way to give something to the community and to learn back from it.

Duplicated from my reply to Marketing Offensive at Drupal.org: http://drupal.org/node/59170#comment-112184

I think the reason Mozilla was so successful was because they had a well planned approach resulting in a unified and focused effort. Prior to building a campaign, a company (eg: Drupal.org) will create a "Communications Strategy" which is then passed to the Advertising Firm (eg: Drupal Community). The following is an outline for a Communications Strategy:

1) Why are we doing this campaign, what are the goals?
2) What message are we trying to communicate?
- a) What is the product benefit?