This group is a central place for the Drupal Association Branding and Marketing Committee activities and is open for anyone interested to participate. Read more about our focus, goals, and purpose in our charter.
Our work is organized into the major areas listed below. We use this group for discussions and issue queues on drupal.org for tracking individual tasks. Join us and let's help Drupal dominate the world!
Projects
The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal. In order to achieve this, we are focusing on the following areas:
- Mission - Promoting the Drupal project to the public at large with particular focus on non-Drupal developers, CMOs, IT decision-makers and other project owners
- Branding - Coordinating efforts around the brand, logo, and other collateral
- Research - Ongoing marketing and competitive research
- Ideas - Ideas and opportunities
- Infrastructure - Organizational aspects of the Branding and Marketing Committee
- Supporting Events
A full description of the goals and detailed breakdown of associated tasks can be found on the Drupal Association Marketing and Branding Committee Charter.
Marketing Collateral wiki
A collection of Drupal marketing collateral from all over the community. It's a wiki so feel free to add your own:
Get involved!
Here's some ways you can get involved:
DrupalBAM Issue Queues
Infrastructure tools queue
- Videos/screencasts on how to use projects & issue queues
Drupal.org Content Issue Queues
- Services Listings Queue (Guidelines/Instructions)
- Training Listings Queue (Guidelines/Instructions)
- Case Studies Queue (Guidelines/Instructions)
Current Discussions
Please do join in the following discussions we are having about branding and marketing:
- Defining Success of Drupal Marketing
- What is it that Drupal does so well?
- Who are our "mindset" competitors that we need to overcome?
- Who are Drupal's competitors and what do they do particularly well?
- Who is Drupal's target group? What are their demographics? Psychographics?
Ongoing
The following are ongoing projects:
- Submit Drupal collateral you've discovered to the Marketing Collateral Wiki
- Designers - join in the Visual Branding of Drupal working group
Recent posts:
New Marketing Committee Chair Needed
After more than two years of effectively leading the Branding and Marketing committee, Ben Finklea is ready to transition to a contributor role on the committee. Let’s hear it for Ben!
This means the committee needs to identify a new chair to help advance the committee charter: https://association.drupal.org/about/staff/marketing-branding-committee
The committee has set up this simple form where people can self-nominate to be chair: https://association.drupal.org/node/18958
Read moreShould we allow Community/Commercial "Ads" in the Drupal Installation?
DAADS: Drupal Association Ads
The Drupal Association has been working hard to diversify its revenue streams.
I would like to put forth a proposal called DAADS (Drupal Association Ads).
Read moreDrupal 8 Logos and Templates
Hi all,
There is a new page on Drupal.org with Drupal 8 marketing materials for anyone to download and use. The page has downloadable versions of the Drupal 8 logo (stacked, inline and isolated) in a wide variety of formats, and standard and widescreen presentation templates for Google presentations, Keynote and PowerPoint.
Feel free to use these and spread the word.
What else would be good to have on this page for people to grab and use?
Joe Saylor
Drupal Association
Drupal Camp Dubai 09th Nov, 2013
Drupal Camp Dubai is being held at the American University in the Emirates on the 9th of Nov 2013.
For event details please visit http://drupalcamp.ae and follow the registration link on the site.
Drupal market survey
The German Drupal Association is currently developing a market survey, targeting all people who
* (try to) make a living of
* are thinking about specializing in
* are corporative users of
Drupal.
We're aiming at gathering valid figures for more solid arguments on various occasions (lobbying activities, negotiations, promotional activities ...)
If anyone or any community fragment has ever outlined a similar survey, we'd be glad to compare and share.
Please contact
Meike
marketing@verein.drupal.de
The First Ever Drupal Camp in GULF/UAE Concludes--Drupal Camp Dubai October 26 2013..Thanks to all the sponsors,speakers,attendees and SZABIST
Drupalizing the Great Desert..Drupal Echoed in Dubai during The First Ever Drupal Camp in the Region
No one can now say that never a Drupal Camp has been organized in Gulf/UAE because Drupal Camps made its debut in UAE on 26th October 2013. The first ever Drupal Camp was arranged by many active Drupalers over here, Drupak, our sponsors and The Drupal Association funded the event with The Community Cultivation Grant.
Drupal Camp Dubai October 26 , 2013 , Venue is SZABIST University, International Academic City Dubai
Just two days to go for Drupal Camp Dubai on October 26 2013. We are extremely thankful to SZABIST for providing us the venue and Drupal Association for the much needed Community Cultivation Grant. All of the Drupalers in UAE are invited to attend the event. There are still session slots vacant so you can still be the presenters also. 24th October 2013 is the last day of registration because we have to finalize the list for the University Security Team as well as Lunch/Tea arrangements. Visit our website www.drupalcamps.ae for Registration.
Read moreDrupal Camp Dubai
Drupal Camp Dubai is very much on...Still time to register
Read moreDPSX meet up before the Xmas break
Hola folks,
following on from the DPSX BoF in prague would be great to get back together in Nov/Dec. Those interested in sharing tales from the trenches over the summer please comment, am thinking more of an informal meet up followed by some seasonal revelry somewhere around W1
Post from the DPSX BoF in Prague is here: http://bit.ly/16d4Sm9
look forward to hearing from you all
Kubair
Drupal.org hits 1 million users!
If you have been on Drupal.org today, you may have noticed something interesting near the bottom of the page. At some point during the past 24 hours, the millionth user joined Drupal.org!
It's worth taking a moment to think about. A million registered users. 228 countries. 181 languages. And counting.
As Dries pointed out in his keynote at Prague, more than 1,600 people have contributed to Drupal 8. That’s nearly double the number of contributors for Drupal 7.
The Drupal community is truly global and it’s always growing, always moving forward, 24 hours a day, 365 days a year.
Read moreBuilding landing pages for Drupal.org
This is the plan for building audience-specific landing pages on drupal.org. Calling all user researchers and content specialist: help us help site builders find their thing on drupal.org. Start with your thoughts on the approach outlined here.
Summary
The current structure and sheer amount of pages on drupal.org make it hard for people to find the specific information they are looking for.
Read moreEmpowering Community Engagement Through Improving drupal.org
As Drupal software is increasingly used by more people around the world to power a varied array of projects - from simple online publishing tools to complex web applications, defining the sense of community drupal.org facilitates becomes more relevant.
At base, the term ‘community’ can be applied to the meta group of people and organizations using Drupal around the world purely by the fact that they share this use in common. Taking the definition a step further, a more ideal ‘community’ would also imply a sense of fellowship between members which could result in common goals.
Read moreSpeakers Needed for upcoming camps
My fellow Drupalers it is summer time! that means its time to go camping :)
there are two firsts... well one almost first! and we need speakers to share knowledge, skills and the passion for all things Drupal and OS.
In August we have DrupalCamp Karachi and in September DrupalCamp Dubai! exact dates to be announced as soon as we have got the venues tied down but it will be as usual a Saturday and you are welcome to attend in person or via Skype.
UX happy hour, July 1: frozen!
Join us in IRC to review last weeks work and plan for what to do next.
With the Drupal 8 APIs (as good as) frozen, it's now time to clean up and clear up. Many new capabilities landed in core, now to shape the user interface in ways that help people understand and use them.
Read more1M Drupal installs and counting! (11110100001001000000)
Within 1 year (Q1/Q2 2014?) we will have 1 million registered Drupal installs. We all know the total is higher due to mostly Drupal SaaServices that don't have the pingback enabled and we should always explain that.
Read moreWill you help spread the word about the Supporting Partner Program?
Hello Drupal Marketing Group,
I'm hoping you can use your marketing genius for some more Drupal goodness!
Will you help me raise awareness about the newly designed Supporting Partner Program? It is for Drupal businesses who want to gain more visibility and help fund the Drupal.org tech team. We have a ways to go to reach our goal and I appreciate any help you can give to get the word out.
Here is a blog post about the program and how to join: https://association.drupal.org/node/18043
Read moreNew Marketing Video: Benefits of Using Drupal
AWM created a marketing video to showcase the benefits of Drupal.
http://www.youtube.com/watch?v=8o3JUTA3iFk
We wanted to create a short presentation to cover the key points of Drupal for business. The main audience of this video is decision-makers.
Materials: the video makes extensive use of the imagery available on the Drupal Association Flickr channel.
http://www.flickr.com/photos/drupalassoc/
Call all Drupal Business Leaders: Please take our survey
Hey Drupal Business Leaders,
We are redesigning the Drupal Association Organization Membership and Supporting Partner Program. Will you take 15 minutes to take our survey, so we can hear your thoughts on the proposed changes?
Here is the link to our blog about the changes and the survey: https://association.drupal.org/node/17903
It's important that we build these programs to meet your business needs so that we help you grow AND we can attract more participating businesses.
Read moreDrupalJam 2013, beyond the code
DrupalJam 2013, beyond the code
DrupalJam is dé plek waar zaken gedaan wordt. Denk hierbij aan het presenteren van uw werk aan potentiele opdrachtgevers, collega’s waar u een partnership mee kunt sluiten of werving van personeel. Deze vorm van face2face contact is zeer waardevol. Voor experts en afnemers is dit dé plek waar beide partijen elkaar ontmoeten.
In de Kuip!
Read more