The Marketing of Drupal

We encourage users to post events happening in the community to the community events group on https://www.drupal.org.

This group is a central place for the Drupal Association Branding and Marketing Committee activities and is open for anyone interested to participate. Read more about our focus, goals, and purpose in our charter.

Our work is organized into the major areas listed below. We use this group for discussions and issue queues on drupal.org for tracking individual tasks. Join us and let's help Drupal dominate the world!

Projects

The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal. In order to achieve this, we are focusing on the following areas:

  • Mission - Promoting the Drupal project to the public at large with particular focus on non-Drupal developers, CMOs, IT decision-makers and other project owners
  • Branding - Coordinating efforts around the brand, logo, and other collateral
  • Research - Ongoing marketing and competitive research
  • Ideas - Ideas and opportunities
  • Infrastructure - Organizational aspects of the Branding and Marketing Committee
  • Supporting Events

A full description of the goals and detailed breakdown of associated tasks can be found on the Drupal Association Marketing and Branding Committee Charter.

Marketing Collateral wiki

A collection of Drupal marketing collateral from all over the community. It's a wiki so feel free to add your own:

Recent posts:

Anonymous's picture

Tickets now available for Drupal Discovery Day Brighton!

Today sees the launch of the new http://bad-ass.org.uk site, with tickets now available for our Drupal Discovery Day in Brighton on 16th September, part of the Brighton Digital Festival. Please go and book your tickets now before we run out of places - also helps to show support in the attendee list so others can see there's a few people coming along!

I built the site in a few days using the Conference Organising Distribution. We originally had talked about charging a small cover for the afternoon event, however in the end I decided not to, because:

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Mediacurrent's picture

Atlanta Drupal Business Summit

Start: 
2011-09-30 08:30 - 14:30 UTC
Organizers: 
Event type: 
Drupalcamp or Regional Summit

Hello,
Pleased to announce that Atlanta will be holding its first ever Drupal Business Summit on Friday, September 30th 2011 at Georgia Tech.

The event is targeted towards business professionals that are involved or have oversight of web-related initiatives within an organization. There will be particular value for those considering open-source based solutions, evaluating CMS options, or in the process of standardizing part of or all of their web properties to Drupal.

Registration is FREE - for additional info please visit:

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alltooeasy's picture

Drupal Marketing Factsheet

http://www.linkedin.com/groupItem?view=&gid=117056&type=member&item=5286...

I want to crowd source a fact sheet on Marketing Drupal. Including case studies, etc. I'll post it back to the community when its done. Please add here, or on LinkedIn, I'll compile it and post it back here or a download link.

Thanks! Surprised this hasn't been done before.

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tgeller's picture

Materials comparing SharePoint to Drupal?

I recently received an email from someone who'd taken one of my lynda.com courses. He writes:

The company that recently hired me to redesign their website is asking about possibly using Sharepoint - while I am promoting Drupal. Is there any information about performance of webpages using Sharepoint versus those using Drupal? I found on the Microsoft website an issue about downgraded functionality for browsers other than MS IE. Any input you may have would be greatly appreciated.

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Drupal 7 SEO Checklist

I would love to put together a Drupal 7.0 SEO checklist. Please feel free to add/edit.

All comments should be related to SEO in Drupal 7.0 and unless directly relevant should not contain Drupal 6.0 advice (although links to D6 are welcome).

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ol>

  • The SEO Checklist module (available for both 6 and 7) has most of these included it in with automatic checks, datestamps, links to the download pages, and links to the config pages. Very, very helpful module. http://drupal.org/project/seo_checklist
  • Alt Text for Images
  • Read more

    Drupal 7 Reviewer's Guide

    Do you want to know what’s new in Drupal 7? Do you want your Questions on the features in Drupal 7 answered, go ahead and read on...

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    drumm's picture

    Help design house ads for Drupal.org

    With DrupalCon Chicago over, the ads on the home page are a little less interesting. We could use some graphic design help. The old site had larger size ads, but we have changed the size and style. The style guide is moving to Drupal.org, but the original is a complete source, including branding.

    Read more
    drupal a11y's picture

    Drupal at CeBIT 2011

    I want to provide a little guide and list where and how Drupal is presented on CeBIT 2011 (www.cebit.de).
    Searching for Drupal on the event-website shows 14 results.

    Besides: Typo3 (typo3.org) has 30, Joomla 14 and Wordpress 18 results.

    As you see that´s one reason why Typo3 is still one of the main CMS on the german market.

    Hope Drupal will be presented with more effort in the future.
    E.g. on of the most important german IT-websites "heise.de" did not mention D7 on their Open-Source-Review at all ;-(

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    drupal a11y's picture

    Drupal and the Music Business

    I just wanted to write a new article for www.drupal-rocks.com with some news and one really important event for the music business was MIDEM, taken place in Cannes.

    That´s why I made a Google search for "Drupal Midem" and the result was very very poor. Nearly nothing !!!
    I really wonder why cause many famous artists sites are using Drupal and especially with Drupal 7 there are good possibilities for the future.

    Read more
    Matto's picture

    Please spread the Drupal Icon on Sydney Harbour Bridge story

    Calling all Drupal supporters, we need you to spread the word about this remarkable past "event":

    Giant Drupal icon lights up Sydney Harbour Bridge
    http://drupal.org/node/1044906

    We have a rare opportunity to ride on Oprah's coat-tails and generate some publicity for Drupal out in the "real" world, where some people still haven't heard of Drupal (I know, how f#@*ed up is that?!).

    Here's how you can help:

    1. Add a comment to the story on Drupal.org (see above)
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    drupal a11y's picture

    Promote Drupal at the Global Ignite Week 2011

    What is Ignite?

    Ignite is a geek event in over 100 cities worldwide. At the events Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes.

    I made a short summary about this and my talk here: http://www.drupal-rocks.com/node/183

    My talk is not focussed on drupal, but of course I´ll finish my talk with the fact, that there´s a modul for Processing in development.

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    drupal a11y's picture

    www.Drupal-Rocks.com

    Just launched !!!
    It´s a Community- and Tutorial-Website dedicated to Drupal 7 for Administrators, Content-Administrators, Designers and Non-Programmers which want to create a website with the new Drupal 7. Support, critics and links are welcome.

    Launchdate: 2011-01-07
    Contentupdates: in progress
    Languages: mostly english, but german articles will follow

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    calshei1's picture

    We Need Your D7 Release Party Photos & Video!

    Fellow Drupalers,

    Are you hosting or attending a Drupal 7 release party today? If so, we need your help!

    We want to show the world how much fun the Drupal community is and how many people are excited about the launch of Drupal 7. To do this, we need as much photo and video content from release parties as we can get.

    So please, do the community a big favor by taking photos & video at your parties, and then uploading to Flickr and YouTube with the tag #d7rp so we can find it later.

    Flickr:

    <

    ul>

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    Amazon's picture

    Drupal 7 Public Relations meeting - Party day

    Start: 
    2011-01-07 08:00 - 08:30 America/Los_Angeles
    Event type: 
    Online meeting (eg. IRC meeting)

    We will be having our fifth PR meeting this Friday, Jan 7th, at 8AM Pacific Time. People who sign-up for this meeting will receive meeting conference call and webex instructions via a sign-up broadcast.

    https://acquiameetings.webex.com - Drupal 7 release public relations meeting 5
    Call-in toll-free number (US/Canada): 1-877-669-3239
    Call-in toll number (US/Canada): +1-408-600-3600
    Access code: 732 585 212

    IRC Channel- #drupal-marketing

    We will review the party related deliverables from the last meeting:

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    ol>

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    Grienauer's picture

    Global Social Media Wall for #d7rp

    Drupal-Austria is providing Public Global Social Media wall for the
    release party.

    http://bit.ly/d7rpWALL

    Its connected to Twitter, Foursquare, Gowalla, Twitpic and Flickr and
    its still possible to add Foursquare venues and Gowalla Spots.

    And we can provide you with a personalized Wall that displays the
    tweets of your country too:

    Just point your Browser to: http://htteam.net/d7rp/yourcountry
    For example http://htteam.net/d7rp/vie if you want to set it up for #d7rp_vie.

    To connect Gowalla spots please mail them to: bird+d7rp_wall@htteam.net

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    Your guide to rocking your Drupal 7 Release Party

    On January 7, thousands of Drupal community members around the world will gather together to celebrate the release of Drupal 7. This is an incredible event for the entire community, and we want to help you be a part of bringing the community together to celebrate! To that end, we have put together a guide to help your share your celebrations.

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    calshei1's picture

    Blue Yourself for Drupal 7

    Drupalers,

    For those of you not able to make the marketing call today, we wanted to let you know about a fun effort some of the developers at LevelTen put together for the D7 launch.

    The site is called http://d7blue.me, and it is a play on two ideas:

    1. The Iran Election support campaign (http://helpiranelection.com/)
    2. A popular joke from the Arrested Development TV series. (watch the video on the homepage for explanation)
    Read more
    BarisW's picture

    Drupal 7 slideshow to be used on release parties

    I've created a presentation based on the release notes and the banner designs.
    It's a continuous slideshow with the key points of Drupal 7.

    This presentation can be used during the Drupal 7 release parties or on other events.

    Download the files

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    Amazon's picture

    Drupal 7 Public Relations meeting - Release day

    Start: 
    2011-01-05 09:00 - 10:00 America/Los_Angeles
    Event type: 
    User group meeting

    We will be having our fourth PR meeting next Wednesday, Jan 5th, at 9AM Pacific Time. People who sign-up for this meeting will receive meeting conference call and webex instructions via a sign-up broadcast.

    https://acquiameetings.webex.com - Drupal 7 release public relations meeting 4
    Call-in toll-free number (US/Canada): 1-877-669-3239
    Call-in toll number (US/Canada): +1-408-600-3600
    Access code: 737 296 490

    IRC Channel- #drupal-marketing

    We will review the deliverables from the last meeting:

    <

    ol>

    Read more

    Drupal 7 get started & release party banners

    I would like to introduce the official Drupal 7 marketing assets, approved by the Drupal Association - banners and badges.

    Typography: Helvetica Neue
    The colors used (blue shades - #55b2eb and #0779bf and green #8ebd45) and dimensions match the Drupal.org website and the Drupal style guide to make these marketing materials consistent with the Drupal branding.

    Use them to promote Drupal 7, the release party that you plan, post them on your blog, website...

    Read more
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