This group is a central place for the Drupal Association Branding and Marketing Committee activities and is open for anyone interested to participate. Read more about our focus, goals, and purpose in our charter.
Our work is organized into the major areas listed below. We use this group for discussions and issue queues on drupal.org for tracking individual tasks. Join us and let's help Drupal dominate the world!
Projects
The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal. In order to achieve this, we are focusing on the following areas:
- Mission - Promoting the Drupal project to the public at large with particular focus on non-Drupal developers, CMOs, IT decision-makers and other project owners
- Branding - Coordinating efforts around the brand, logo, and other collateral
- Research - Ongoing marketing and competitive research
- Ideas - Ideas and opportunities
- Infrastructure - Organizational aspects of the Branding and Marketing Committee
- Supporting Events
A full description of the goals and detailed breakdown of associated tasks can be found on the Drupal Association Marketing and Branding Committee Charter.
Marketing Collateral wiki
A collection of Drupal marketing collateral from all over the community. It's a wiki so feel free to add your own:
Get involved!
Here's some ways you can get involved:
DrupalBAM Issue Queues
Infrastructure tools queue
- Videos/screencasts on how to use projects & issue queues
Drupal.org Content Issue Queues
- Services Listings Queue (Guidelines/Instructions)
- Training Listings Queue (Guidelines/Instructions)
- Case Studies Queue (Guidelines/Instructions)
Current Discussions
Please do join in the following discussions we are having about branding and marketing:
- Defining Success of Drupal Marketing
- What is it that Drupal does so well?
- Who are our "mindset" competitors that we need to overcome?
- Who are Drupal's competitors and what do they do particularly well?
- Who is Drupal's target group? What are their demographics? Psychographics?
Ongoing
The following are ongoing projects:
- Submit Drupal collateral you've discovered to the Marketing Collateral Wiki
- Designers - join in the Visual Branding of Drupal working group
Recent posts:
Proposed D7 launch video script (with audio)
During the meeting today about D7 launch public relations, we noted the need for a launch video to go on the home page of drupal.org. Bojhan has already created a dummy video, as you can see at http://sandbox.stevekarsch.com/d7/announcement.html and http://vimeo.com/18160688 .
I took the liberty of writing a script and taking a couple of passes at the audio.
- The script is on a wiki page at http://groups.drupal.org/node/115339
- I can't attach audio files here, so here's take 1 (upbeat) and take 2 (lower-key) on my own site. Do not use them publicly: They need to be edited re-recorded.
Here's what it needs now to become a reality:
- Discussion to modify the script as needed, or reject it outright. Do so directly on the wiki page. Proposed deadline: 11:59pm, Thursday, 30 December.
- Professional re-recording of the audio. I'll arrange this once we have a finalized script. (If you decide to have a different voice do it, that's fine too.)
- Volunteer with video editing experience to create the video part. Proposed deadline: 11:59pm, Sunday, 2 January
Please comment. Thanks!
Read moreProposed script for Drupal 7 launch video
[Music underneath throughout: Dynamic, but soft-core]
[Countdown from 7, preferably showing one person per second, taken from crowdsourced video (did that ever happen?)]
[On zero, a surge of light, leading to the "Drupal 7 now available" graphic by Joseph. During long fade-out:]
Three years and thousands of people bring you Drupal 7, the latest version of the world's strongest content-management system.
[Show front pages of a variety of big sites running Drupal, perhaps starting at 2 per second and accelerating to 6 per second]
Download counter page
It would be nice to start d7 with a huge download counter like on http://wordpress.org/download/counter/ (congrats wp!)
This data can be semi live, most of these counters are. we could tail the accesslog of the d/l server once every 5 minutes and update the interval in between "fake" or if it possible make the page real. I dont know how well this would scale (caching, load etc) but could be big for prospects to see that Drupal is one of the top players.
Is this possible to make? should we?
issue at http://drupal.org/node/1006834
Read moreNewsletter to Drupal hosting companies
The Drupal association keeps a list of hosting companies the support hosting Drupal. There are 216 contacts in our mailing list. We would like to send a detailed email explaining what Drupal 7 means for hosting companies. We can go over the basics of systems requirements, but we need to educate hosting providers about differences and benefits of Drupal 7. We've already seen some concern raised over the number of tables raised. We know there's concern about the performance of Drupal seven, but we know that services like Varnish can greatly improve anonymous page caching.
Read morePlan your local Drupal 7 release party! - A guide
Last updated by Grienauer on Thu, 2011-01-06 17:50
Why a party?
To celebrate the release of Drupal 7! On January 7, 2011 the Drupal and open source communities will be having world wide local release parties for Drupal 7. Host or attend a party with your local groups! Everybody who is a fan of making the Web better should attend.
Read more
How many contributors were there for Drupal 7?
Continuing on from the last version for Drupal 6 I've attached new statistics that look at Drupal 7's contributors.
These are in order of when the person was mentioned, not number or alphabet.
Please review the list for any mistakes in names. Every time I do this the majority of the time is spent finding and fixing incorrect formatting in commit messages, spelling of usernames, etc.
The data is attached to this node as both an OpenOffice.org spreadsheet or as CSV.
Read more
Drupal 7 Public Relations meeting 3
We will be having our third PR meeting next Tuesday at 9AM Pacific Time. People who sign-up for this meeting will receive meeting conference call and webex instructions via a sign-up broadcast.
https://acquiameetings.webex.com - Drupal 7 release public relations meeting 3
Access code: 733 470 318
Call-in toll-free number (US/Canada): 1-877-669-3239
IRC Channel- #drupal-contribute
We will review the deliverables from the last meeting:
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Drupal 7 public relations regional spokesperson training
The PR team is going to conduct a training to help bring regional spokespeople up to speed on the Drupal 7 messaging and how to speak to the press.
If you would like to be trained as a regional, typically country or language, spokesperson please sign-up and we will help you to understand what it means to represent the Drupal project. The meeting will continue from the proceeding PR meeting.
https://acquiameetings.webex.com - Drupal 7 release public relations meeting 3
Read moreTranslation of Drupal 7 announcement and press release
Hello. We are looking for people to help with translation of Drupal 7 announcement and press release on multiple languages.
We'd like a least one translator and one reviewer for each language.
Press release
The text of press release is available here: http://drupal.org/press/drupal-7.0/en
Completed translation of press release send to tvn in a form of html file.
Markup should be the same as http://drupal.org/node/1015646. Please make sure to include <title> node in your file.
Sites using Drupal 7
_This page is no longer relevant to be updated. It was created to list sites for the release announcement which happened back in January. So, it's now locked and comments are closed._
If you know of a relatively high-profile/interesting site that's using Drupal 7, please list it here.
- http://www.santamaria.com.pa - Comunidad de Panamá
- http://www.imprimircalendarios.com/ - web dedicada al calendario publicitario desarrollada con drupalgardens
- http://www.examiner.com/ - huge news site
Drupal 7 Public Relations meeting 2
We will be having our second PR meeting this Friday at 9AM Pacific Time. People who sign-up for this meeting will receive meeting conference call and webex instructions via a sign-up broadcast.
https://acquiameetings.webex.com
Drupal 7 release public relations meeting
We will review the deliverables from the last meeting:
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Drupal 7 Crowdsourced Release Video
Drupal 7 has cost enormous blood, sweat and tears. Now's the time for celebrating. And hey, there are the release partys. To combine this with marketing, there is something else we could do. The style of this video http://www.youtube.com/watch?v=q48gzc-sl_8 struck me.
How about the following: Everybody records a video of himself or/and his pals or an even bigger group. One part consists of what Drupal 7 means to him personally. In the second part, we count down from 60 to 0, using a watch to synchronize the speed. This does not have to be all the way, ten numbers somewhere between 60 and 0 are enough. The final picture is a big "Drupal 7 is released".
What can I provide: helping market the campaign, talk to people to tweet about it, write a blogpost on the planet, get more people to write blogposts.
What I cannot provide: Video editing. Somebody proficient in video editing needs to step up. This person is doing the lions share of the work, for sure. But wouldn't that be cool and emotional...
Working title: "Seven is seconds away"
Drupal evaluation in Idealware CMS Survey
Idealware recently published its second Annual Open Source comparison (see announcement below for link to get free report). Idealware is one of the more respected source of information on non-profit IT.
I'm posting here because Drupal 7 doesn't move at all in the ratings compared to Drupal 6. Ease of xx is still Solid rather than Excellent in most areas. Surprising to me is that its one Fair rating - Accessibility and Search Engine Optimization - doesn't budge either. I think there should be a Drupal community response.
Read moreDrupal 7 release parties world wide- 2011-01-07
We are pleased to announce that the Drupal community will be having world wide local release parties for Drupal 7. Please meet with your local groups and identify a location to have a party. The release parties will not be centrally funded but we will developing a release party guide to help you participate in the global festivities.
Details to come soon.
The release party does not guarantee or commit to the date of the Drupal 7 release.
Read moreDrupal 7 release public relations meeting
Hello, with the Drupal 7 RC1 out it's time to gear up the public relations effort. This is a webex meeting. Log into the webex to get the conference call details. Call in details have been sent to those who signed up.
If you are interested in helping with public relations for Drupal 7 please join us. Here's some of the topics:
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SFDUG - San Francisco Drupal Users group Monthly Meetup Dec 13th
Last SFDUG of 2010 - man what a GREAT year its been. I think 2011 will be an awesome year and I am really looking forward to it!!
This month we have great content, as usual, brought to you by members the Drupal community who want to share with you.
RSVP http://bit.ly/13mLnH
Users Helping Users 5:30pm - 6:30pm:
Mark Ferree
http://markferree.com
Come to the Commerce Guys office at 5:30pm for a 1 hour help session by Drupal Users for Drupal Users. This is turning into a helpful monthly roundtable for Drupal users, from total newbies to total experts come on down.
Read moreDesign Camp Prague: How to get more Designers involved in Drupal.
This is a slightly altered copy of our blogpost. But as g.d.o is a much better place for discussion, it makes sense to repost it here.
Outcomes from a brainstorming session at Design Camp Prague.
Who is a designer?
Well, even trying to define what a designer is needs a consensus. Being the host of this memorable session, I tried to gear it more in the direction of artistic designers that know little or nothing about coding, the most they would know is HTML and CSS, but no PHP (run and hide). It is this group of people that are really good at aesthetics but that hate coding that Drupal sorely lacks. Concerning people that are active in the issue queue, we had a consensus in another session that you cannot count more than four in all of Drupal. (which may be wrong, but it sure feels like this).
Read more
Slogan for Drupal Guilds?
I was thinking "Magister Declinatio" -- Master the Drop. Any other ideas?
Read moreD7 release announcement copy writing
Core issue: http://drupal.org/node/953314
Drupal 7 - Easier and more powerful than ever.
Ready and able to drive your most demanding projects with ease. Built for both high-end performance and ease of use.
After two and a half years of development by over 1,000 contributors, we proudly present Drupal 7: the best version of Drupal yet.
[Download link]
Easy to use
Read more
Drupal SEO Hands-On Training - Austin, Texas
Drupal SEO Hands-On Training
On Friday, November 19th from 8am-5pm CST, Volacci's own Josh Ward will conduct an interactive training session that will cover essential Drupal SEO tools such as:
- On-Page Optimization
- Keyword Research
- Conversion Rate Optimization (CRO)
- Essential Drupal SEO Modules
Register here - http://drupalseoaustin.eventbrite.com/
Breakfast and Lunch will be provided for all Attendees.
Drupal SEO
Read more