Here is the link to the SEO/SEM document that I presented at Toronto DUG Meetup last night. It describes some of the things I've learned about SEO & Internet Marketing while developing & promoting Drupal based York Region & Toronto Real Estate website for my wife Jasmina.
Greg Knaddison, J. Cohen and others have extensively covered Drupal SEO in this forum (thank you!), so I took a slightly different approach and talked mostly about Search Engine Marketing (SEM) describing less known techniques like:
- Keyword Research - which is the cornerstone of any SEO initiative
- Internet Marketing tips & mistakes to avoid and
- Some ideas to get ahead and stay ahead of your online competition.
BTW, I didn't see any posts about Google's official SEO Starter Guide in this forum. It was released just 2 days ago, and contains 22 pages of SEO best practices used inside Google! This is a very nice guide for beginners.
Hope this helps,
Daniel