Posted by yelvington on July 22, 2009 at 4:49pm
Geoff Maxey has released a beta of CASAA, the Context Ad Serving and Analytics framework. This is a unified tool for supporting any and all ad servers and analytics systems through plug-ins. A series of plug-ins not yet released (but coming soon) covers Google Analytics, Omniture, Yahoo Content Match, Yahoo APT, and Open AdStream. CASAA was developed for the Morris newspaper websites and is being released under our commitment to contribute back to the open-source community.