Marketing of Drupal companies

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Hello, marketing colleagues! Drupal is rather a complicated product and I believe each of you have faced different marketing, PR and sales challenges. We’d love to accumulate the knowledge we have and share the insights on marketing of your Drupal-focused company in the Drupal world. You’re welcome to raise any question you have in mind here.There’s also an existing channel in Drupal Slack (#marketing channel), I hope we can revive it.

Michel van Velde's picture

Drupalcon, an event you shouldn't miss!

This is the event you shouldn't miss in de december if you are interested in Digital Experience Management, Drupal, content management and open source! With 119 (!) sessions, 4 workshops in 5 parallel sessions all for one ticket. Drupalcon, where the art of the possible comes to life. Network, learn and be inspired. More info and tickets can be found on: https://events.drupal.org/europe2020/ #drupalcon #drupal

Hope to see you there!

Michel van Velde

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Michel van Velde's picture

Drupalcon, an event you shouldn't miss!

This is the event you shouldn't miss in de december if you are interested in Digital Experience Management, Drupal, content management and open source! With 119 (!) sessions, 4 workshops in 5 parallel sessions all for one ticket. Drupalcon, where the art of the possible comes to life. Network, learn and be inspired. More info and tickets can be found on: https://events.drupal.org/europe2020/ #drupalcon #drupal

Hope to see you there!

Michel van Velde

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paych's picture

Marketing BoF at Drupal Europe Outputs

At Drupal Europe, there was a productive discussion of challenges that Drupal agencies face in the areas of sales and marketing.

First, we listed the most common and burning issues that include:
1) Marketing Drupal. A general lack of experience, promotional materials, and a lack of a clear direction of marketing efforts led us to struggling on different stages of marketing Drupal and explaining its value to customers.

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paych's picture

Challenges of Marketing Drupal BoF at Drupal Europe

Start: 
2018-09-11 11:30 - 12:15 Europe/Berlin
Organizers: 
Event type: 
User group meeting

We invite you to the Marketing BoF at Drupal Europe!

Hi everyone,

On behalf of the ADCI Solutions team, I'd like to announce the third Marketing BoF that will take place on Tuesday, the 11th of September.

We'd be happy to meet marketing, business development, account managers, CEOs and business owners, and everyone who deals with Drupal services promotion.

The goal of this BoF is to gather together to discuss the most common challenges, find possible solutions, share experience, and just have fun!

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green monkey's picture

Drupal as a Brand

Hey gang, This needs a drupal marketing team heads-up, but I'm not sure where to post. Please look past, there is something broken. What I have spotted is damaging to Drupal as an entity.

I'm using BlueHost. After watching Dries on the Nashville video, I thought this issue needed some thought and consideration.

The BlueHost "One-Click" install is not working. I'm on "day 3" of a Job Ticket regarding this issue. Of course, I could do a quick Filezilla session to correct this in a few minutes, but I want to measure the response and outcome.

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iuliia_g's picture

DrupalCon Nashville - Marketing BoF's outputs

We held the Marketing BoF - thanks to all the participants!

  • Chelsee Grafton
  • Louis-Philippe Bellerose
  • John P. Weiksnar
  • Michel van Velde
  • me, Iuliia Gapunenko
  • Marina Paych
  • Artyom Zenkovets
  • Alexander Kuznetsov
  • Doug Ouverson

The initial goal was to uncover the painful Drupal marketing challenges and share the experience.

Mister Weiksnar summed up the discussion excellent:

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iuliia_g's picture

Let's meet at DrupalCon Nashville

You're invited to the Marketing BoF at DrupalCon Nashville!

Hello!

My team ADCI Solutions is holding a marketing BoF and we'd be happy to meet the fellow marketers, sales and account managers, and all those who care about the promotion of their Drupal services and growth of their business with the help of Drupal.

The agenda is up to you - whatever Drupal marketing challenge worries you the most.

See you at DrupalCon Nashville!

https://events.drupal.org/nashville2018/bofs/marketing-drupal-are-we-doi...

Iuliia

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vascodagama123's picture

The case for upwork & Co.

Recent discussions with members of this community led me to make this post since I´m surprised at how many agencies are neglecting sites like upwork for lead generation and sales. While I believe it to be true that much of the demand is for low cost suppliers, upwork nevertheless has significant demand for quality and professional agencies by now. Well curated upwork pages for your sales people is something I´d consider natural for lead generation. It´s sales hygiene.

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iuliia_g's picture

Marketing outputs of DrupalCon Vienna

Hello there!

Our fellow marketing colleague has released his notes on DrupalCon Vienna, including the outputs on the marketing BoF and sprint.

"People are confused and are having a hard time winning with Drupal in the arena of CMS choices", says Nathan. We can sort it out, and we can start with a proper marketing.

As it was stated, the biggest challenges in marketing/selling Drupal now are:

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iuliia_g's picture

The main outputs of the Marketing challenges BoF (DrupalCon Vienna)

Hello, colleagues and those who just pass by!

You can find the outputs of "Marketing challenges in the Drupal world" BoF here: http://bit.ly/marketingbof.

We defined the main challenges of selling/marketing Drupal, but very few people managed to visit this BoF. We feel it'd be fair to invite to the discussion other marketers, sales managers, etc.

Do you have something to add to this list?

The biggest challenges in marketing/selling Drupal

  • Competition
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iuliia_g's picture

Marketing challenges in the Drupal world

Start: 
2017-09-27 14:15 - 15:15 Europe/Vienna
Organizers: 
Event type: 
DrupalCon

Hello, marketing, sales, and PR folks!

We organize a BoF at DrupalCon Vienna and want to discuss burning issues each manager faces in promoting Drupal products and communicating with a target audience.

The proposed agenda is the following:

  • interaction in social media - where to maintain relationships with leads;
  • social selling - adjusting a lead wisely;
  • marketing budget and what's worth spending on;
  • guerilla marketing - what really works.
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