Theming with 960 Grid - Banner Ads
There seems to be a trend towards using 960 systems grid when theming. I've been designing a site using this system. One concern I have is that most standard banner ad sizes do not fit elegantly within this grid. Has anyone built a commercial site with the system and added banners in sizes like 728x90, 120 x 240, 300 x 250, etc. Is there another grid system that works better? Thanks.
Groups:
Login to post comments

Ical feed
Incorporating ad units into page layouts
At my workplace, we use a 960-pixel width for the page designs and incorporate 728x90 and 300x250 ad units. We typically center the 728x90 leaderboard on the top of pages, which seems to be a common practice. We don't put it on the home page but we do put it on all of the inside pages.
We create a 300-pixel right column in the layout, which is dedicated to the 300x250 ad units (and sometimes a 300x100). Some of the page content also goes into the right column, but the left 2/3 of the page is entirely non-ad content.
Smashing Magazine has a thorough article on this subject as well, which may help:
http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-im...
Just what I needed...
I like the solution you came up with. Makes sense. I knew that someone must've written an article on the subject, but couldn't find one. The Smashing Mag article is very helpful. Thanks for the suggestions!
You're welcome, I'm glad the
You're welcome, I'm glad the info was useful!