The image above is one of the Drupal: "Out of the Box" promotional tagline.
Question is... in what way can we efficiently market this cool software here in the PH?
I'm aware that Joomla! does it far and well -- from Metro Manila up to the great vastness of Cebu, Naga, and Davao. Yikes, I know some of you will be mad at me with this comparison haha.
Interestingly, the Philippines ranked #18 in the Drupal demographics 2007-2008. India and Indonesia obviously ranks above our country.
Then also, there's the ever-controversial Drupal-Camp India which will be held this August, 2008. There's also a rumored Drupal-Camp China, Drupal-Camp Japan, Drupal-Camp Australia, and other camps all-over Asia. I'm thinking... we're seriously left out. I don't know if I'm the only one with the same feeling lol.
I'm most curious as to how the people in these other countries manage to promote Drupal the way we can't do. I'm all ears for suggestions from foreigners.
FYI, Heinz is going to cook a Drupal event in Boracay, which he hopes to plan for Summer next year. Way to go brother!
More tidbits of thoughts on this slide.
Comments
how to market
Tanong sa tanong
It does take planning but it is possible.
drupal
Drupal is an excellent platform for developers mostly because of its excellent documentation and support structure. It also has Forms API and integrates with CakePHP with Drake (Drake = cakePHP and Drupal).
Sure Joomla! is more user friendly blah blah blah so a lot of people use that.
Then the goal is to make Drupal as marketable as Joomla!, our "competitor" because of its wide reach.
I'll add the graphic to my blog and others can add it too. I'm talking to all the professional bloggers out there! :)
Yeah, a lot of people use Joomla! because of popularity through word of mouth. But we can do the same as well.
Unfortunately, I think the reason for Joomla being used more widely because a lot of people are too lazy to read on about installing TinyMCE, installing this and that to make a Drupal website useable.
Therefore, we must make it more useable. I'm not saying we should incorporate Joomla! features into Drupal. There are other ways. How? Make people aware of Drupal ((Drupal sounds like some sort of pharmaceutical daw my officemate once said.)) Education. Code Camps. Create a website designed for Filipinos who use Joomla and want to make the leap to Drupal. Make your Drupal presentations more "wow" than the joomla presentations at convention centers.
Just a few thoughts -
If you look at those people who promote Drupal abroad, they are mostly developers themselves. China and India and other countries have a wide developer base.
If you look at us, though we have the biggest educational system, not a lot are into IT because of poverty (IT requires access to computers after all.) I've worked with people who studied CS here from some not-so into IT school, it seems that they're just in there to somehow make a lot of money - in other words I feel they don't really want it as a job but as a money making kind of thing.
Then you also have developers migrating to other countries...
So in effect, we have to promote IT - and Drupal - as something that is useful because a lot of people use it abroad and is money making.
I think the reason for people going into Joomla! is because a lot of business have established it as the leading CMS for websites in the Philippines. a major boo for Drupal. So you have to reach businesses in essence to market about Drupal.
ps would anyone be interested in volunteering for GK? I think it's one way of helping alleviate poverty by building houses for free.
kaisa.com motolite.com homeworldfanonline.tk
we have to answer some basic
we have to answer some basic marketing questions first.
1) who are we going to go after first? Web developers, Joomla users, or end-users? From there we can create strategies.
2) if we are to go after web developers, we can feature the robust capabilities of drupal.
3) if joomla users, then we must provide a strong argument vis-a-vis joomla
4) if end-users, then the idea of marc having drupal out-of-the-box will definitely work
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I'm not sure if I'm going on a 'slippery slope' argument, but I'm would just like to share some ideas.
1) web developers: we have to show how Drupal is easy to use for developing stuff and how drupal is robust. Hopefully these developers, in theory, go write code based on Drupal and create great Drupal websites and then Users see a "powered by Drupal" displayed, then users will see that Drupal is indeed the best way to go about building a website. (Top to Bottom marketing model)
2)The other way around is, you guessed it, Bottom to Top marketing - we go after end users, which spawns the need for developers to help in support.
hmm interestingly, the wiki on Drupal is more interesting than the one on Joomla.
kaisa.com motolite.com homeworldfanonline.tk
I am no webdev
I do this as a hobby. I am PC Technician but when I got exposed to CMS, it took me 1 year in comparing, Wordpress, Joomla, Pligg, and Drupal. I am no webdev but I am happy with what Drupal has offered me. If someone like me can create the following sites. (Not that great as you can see) Just imagine what a web developer can do.
http://www.mymissedconnection.com
http://www.sadmeal.com
http://bootheref.com
The end user's will always be there no matter what. I think it is time to focus on creating Drupal core developer (Drupal Certification needed?). Once you have that established then there will be no problem promoting it. I think.. Another venue is solidarity, Not everyone is on the same page here. Everyone has different ideas on how to make this work.
Teka muna, has a Drupal Camp Philippines been established?
I posted this http://groups.drupal.org/node/12496 last month and it seems only a few are interested and it is not going anywhere. I am still pursuing this venue but not right now(maybe make it a non-profit organization). I am trying to save enough money to finance this and get it going.
yun lang po ang 2centavos ko. Let me know what i can do I will support this as much as I can.
wait - "get it right - out of the box"
sorry if this message sounds like nitpicking..
i think there's something odd with the translation.
get is a verb so, i think it should be "kunin".
out of the box connotes working well out of the box i guess... (http://en.wikipedia.org/wiki/Out_of_the_box: "...In addition to being used for tangible products, the phrase is often used in a less literal sense for software, which may not be distributed in any box but offer certain functions "out of the box." ... out of the box also has the connotation of using a system without customization, such that it is usable with a vanilla installation.)
ilabas mo? i think it should be.. (out of the box being an idiom).. ::kunin mo ng maayos mula sa box::. or disregard na lang natin ang "box" concept - ::kunin mo.. out of the box:: or "kunin mo ng maayos, ng maganda.. .. ng walang ginagalaw" or "walang hirap". hehehe. i'm not that good in tagalog though. hehe.
lolz hehe. reminds me of what happens when you switch your phone's language settings to tagalog. :D peace man!
kaisa.com motolite.com homeworldfanonline.tk
I'm cool with the argument
Aba, hataw sa feedback!
I like the direction of this discussion. There's the angle of setting the right questions, consideration of our own Filipino demographics, debacle on opportunities to market, and a little slice on nitpicking (ayos lang yun Jose... for now haha).
On a spur-of-thought kind of thinking, I kinda internalized on DL's early feedback:
I honestly don't know which group is best to target. I don't have science to back me either but theoretically the users are best key targets. I agree it is safe to analogize that "more Filipino users, more Filipinos can promote Drupal".
Tagalog of "USER"? <-----> "Mangagamit". I know. Sounds malicious. How about "nangangasangkapan"? I have hopes to find the right word lol.
To confirm your feedback Jose (hwf829) on the marketing strategies. There really is a plethora of marketing collaterals such as the "Powered by Drupal" buttons.
but I for one, believe that it will take more than that to make Drupal well-supported by more Filipinos. Which is also why I agree on your statement about usability (which will open another big discussion worthy of our interest).
I'd go for "Bottom-Top" approach, but then I don't think there are plenty of support service available here in the Pinas. We have a few, but we don't have a centralized cooperation of those companies/organizations/individuals. "Shades of Grey" as they call it. I hope our entrepreneurial instinct could just kick in but then it's hard to manage a PH-based company. Rates/Pricing of service is another thing to figure out hahaha. Then there's the clustering thing (LuzViMinda). Some of my clients think that Cebu is just a bus away, and Davao is just 10 miles to go. Kinda nuts if you ask me, so I try to be black and white. Kinda evil-ish.
I'll not end this feedback without admiring mgoltra's efforts to help kahit malayo siya sa atin. It must be hard to know that you can help in many ways but you can't physically and directly able to do so. Punta ka na kasi dito sa Pinas. Or, maybe you can help us brainstorm on our strategies. Pwede bang humingi ng fund para sa marketing flyers/print-outs? haha, biro lang.
One more thought on GK before I go to church... we can volunteer to build their site using Drupal... but I foresee that it will be so damn painful (I have my reasons, share ko nalang next time).
Do you think we should kick it up a notch? Ready for a game-plan?
Oh ayan hwf829, Kunin mo:
Peace be w/ u,
Marc
Marckee for Short
hi
Our company KITESYSTEMS PHILS., INC. is looking for drupal developer. Just asking if you want to get the job? Or if you have drupal developer friends.
Thanks,
Khate
khate_08belbes@yahoo.com
good to go
Marc,
Go for it. Organize a committee (Drupal Camp Philippines). Then once you have your group you can slowly move ahead. Come up with a plan. Kayo lang ang makakasagot kung paano talaga. My P.O.V is base here sa U.S. As for funding give me some time. I have to eBay stuff. How much is target funds? Paypal info please. Like I said give me time. I am starting a new job tomorrow, same place pa rin but different department. If you need equipment (server, laptop, desktops) let me know. The University has a surplus store and I can always ask around for freebie yung nga lang don't expect the latest and the greatest also a question of shipping it there.
Move Forward and have a positive attitude. I wish I could be there to help out but I have another 8 years to go till I can retire from the University...
Looking forward to see what the outcome is. O sige. Sunday dito time to go out and enjoy it with my family. Ingat kayo lahat and I hope that everyone in this group reading this thread can someway help out. I think it is a big thing. Good Luck to us.
Kaya yan
Pahabol
On a spur-of-thought kind of thinking, I kinda internalized on DL's early feedback:
I think you should have a plan for all targets (developers, users and Joomla).
nice article on drupal and joomla
http://www.gadgetopia.com/post/5656
on the other side of the coin
yes - end users. and the end users of drupal are mostly developers.
but then if the end users of drupal are developers, why would they want to buy services? just use it out of the box as you said.
here's my theory: hypothetically, a non-tech savvy user client comes to me and asks me to build a site. they know nothing about CMS, or FTP or anything. They want to be able to add content of course, and I guess if you offer them Drupal - you have to give it all - tinymce, ability to move modules around, etcetera.. But then here's the catch: it's probably a good idea to train them. So you can train them and show them how drupal works and how you used this module which does that and this module which does this. And finally they'll understand the rewards of using Drupal.
my point here is: great architecture only impresses those who understand the architecture.
so lets try to create presentation or code camp which shows how great drupal's architecture is! marvel at how easy the modules integrate with the CMS and how great sites can become very customizable (using Views/CCK). :D
In effect, you have to establish knowledge and show imagination about the possibilities that can be accomplished because of Drupal's great architecture..
cheers! BTW when's the next FOSS event coming up?
kaisa.com motolite.com homeworldfanonline.tk
I'm pushing for a triage
I'm pushing for a triage approach: go attack the most critical section and then follow-up on the rest.
as I have mentioned here we have to pick one from the major groupings, one we believe can provide the biggest inertia once it starts rolling, one critical group which can influence the rest. Sun Tzu once said "If you prepare everywhere, you are weak everywhere" so we cannot go after all of them at the same time.
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"try to make something a want then a need"
i have no idea what this means, but i got this advice from a management major.
i'm totally alien to marketing - since i'm more of a web developer, but you're right. let's pick one.
who wants drupal?
communities.
who needs drupal?
communities.
drupal "community plumbing."
makes sense.
there is a reason the book "Building community websites with drupal. phpbb, wordpress" wasn't "Building community websites with joomla, whatever, whatever".
then target communities - which is what drupal was originally made for.
Joe,
Kaisa Webteam, Kaisa Consulting
kaisa.com motolite.com homeworldfanonline.tk
Exactly! We have to target
Exactly! We have to target communities and each community is unique so we have to choose which community we will work on first.
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sorry but you guys lost me..
.. sorry but I am not familiar with this web lingo. Please explain what community? I am trying to understand?
Thank you
We can contribute module to drupal, our language
It's really a better idea that we must have also a Drupal conference/group meeting here in our country, I'm a newbie here in Drupal...Just learning Drupal for almost 2 weeks...Actually i'm not really into an IT course or any related course with computers, i am a graduate of education just this year...but i come up to this hubby now. I am learning html, php, and of course Drupal...i am interested in learning all this stuff, i'm studying on how to make website...how i wish that we could also have a drupal conference here in Phil, anyway why not we Filipino drupal users will help each other so that we can contribute our own language in drupal and i know that would be a big idea, and we can make it if we only help to make this module and return it back to drupal.
hope to hear feedback from u guys bout my suggestion.
Communities and a taglish book proposal
In simplest terms it’s a group with shared common interests.
Actually I myself was a little worried the discussion got carried away.
Here is an analysis of possible target communities here in the Philippines.
To market to Filipinos we have to answer these questions:
What do Filipinos do online?
(This answer is biased to what I like doing, please share your thoughts as well)
Filipinos like to text. They like to go to Friendster to friend their classmates, their officemates, or go to multiply to see what other people are doing, and are very sociable.
They like going out, taking pictures and posting them to their blogs online. They like to shop - tipidpc.com, looking through gadget sites like engadget.com. Kayo, What do you do online? Please share.
What don't they want?
I don’t know. But for the majority of internet users They don't need sites which aren't as user friendly as friendster or multiply or other high traffic sites.
Kayo, What sites do you not like using?
What are Filipinos known for or good at.:
They like to embelish. What's embelish? Make something more maganda (beautiful).
I think Filipinos are amazingly entrepreneurial. Just look around and you’ll find plenty of shops, places to buy food, clothes and others.
The question is, who can we target to influence other groups?
Multiply users, Friendster users, “social networking” users.
Big Business - if they want communities around their organizations, then since there are a lot of MNC (multi national corp)'s here. (Many filipinos are employed by Big MNC's)
Educational Systems - colleges, etecera. (A lot of Filipinos go to these)
Institutions, organizations, and other NGO's. (Filipinos like to donate and help victims of natural disasters, and other stuff)
The Government. (Filipinos like to talk about the government :) )
Parishes!
We have to understand first that not all businesses, education systems, NGO's and others need a website. But it would be nice if they did diba. Why not all? I guess they don't have a computer perhaps or aren't tech savvy.
We can reach out to these users as well, if we can get donations and give them the skills needed to learn about these technologies.
We can start by making something useful to Filipinos. Let’s translate Drupal in our own tag-lish language. Why taglish? Most terms in English when translated are just.. a little awkward.. (case in point: the manggagamit thing).
There are some peculiar things that the drupal – uninitiated easily gets confused with. Like notes, hooks, and anything. These can be further clarified by making a book geared to those who aren’t really familiar with these terms.
Would anyone be available to co-author a web-based book (using Book API of drupal) regarding this?
Happy Community Plumbing everyone!
kaisa.com motolite.com homeworldfanonline.tk
how i wish i could help u regarding ur suggestion
Actually im working with my bro in law, his a software engineer from Holland...We target to make our own company in which we can make website not only here in Phil but abroad as well, we plan to help graduate students from college who does'nt have work and try to let them learn making websites and learning drupal as well for free but it seems it's really our mentally sometimes as Filipinos that we just have to wait for something, but it seems some are not interested and its hard for us, we live in Negros and far from the capital city so it's hard to convince people how does this computer and internet works now a days...and it's also a great idea u have that let the community know bout this drupal and let them learn...
hwf829 Thanks
Thank you for the info. sorry wla kasi akong ka muang muang pag dating sa web developement area and talkies.
Me, being based in the U.S. was planning to target mom and pop shops (those business that couldn't afford in house IT staff, etc.) another time. Also, government agencies, universities, etc.
Question uli.
In my opinion at this point end user should be excluded. I think for someone who visits a site like friendster care less how, if Drupal or any other CMS is running the site. As mentioned by hwf829, end-users will care about the ease of use.
Who to target? I say web developers, it they know that Drupal is a contender then there better chance that it will be offered to new and existing clients.
May game plan na ba? hehehe.. well ingat muna sa lahat. over n out muna me. I need to focus on new job. Surprisingly my new co-worker is a Joomla guy, this will be interesting.
Mark
impressive
To tell you honestly, it is impressive that we get to this point where we are actually brainstroming the "which" and "what" in terms of marketing Drupal PH.
With the information you are sharing, it might help use discover the best "how" that we can get.
I agree that having our Filipino translation kit be a great milestone. Sarap pag merong Tagalized na Drupal site diba? Kaya lang it will require great effort, commitment, and of course... plenty of Tagalog words to come up with this product (fyi, it's a translation kit, not a module which we can contribute here) not to mention time willing to be spared. It would be nice din sana kung merong weekly gathering pero I know it would be impossible at the moment when transpo-prices are going up... Solution? Tama si Jose, if we are actively promoting and joining other communities then maybe, just maybe... it will trigger commotion. However if you ask me... I'd prefer if we have something like our own drupal.org.ph. Mahirap lang magmaintain ng site at domain pero this one can help us have a better portal. The good thing is that the Drupal Association members told me that once we have a good local Drupal community (must reach 50-100 active members daw), they will be more than willing to spare money for booths, flyers, event expenses, etc. Please don't raise an eyebrow ha, idea lang ito. Alam naman natin na malayo pang mangyari yun.
I think DL could best give feedback regarding the translation since he has a good start with it.
Iren, welcome sa grupo! Bihira ang babes na napapadpad dito :p. Sana madalas ka naming makita o mabasa. Good luck din nga pala sa Drupal journey at sa pag-akyat ng learning curve.
Do we have a marketing major in the house? How about a Filipino major?
Jose, regarding the PHOSS event, I am invited to join the workshop of the Philippine-Open Source steering committee which will be held on August 4, 2008. I'm keeping my fingers crossed kasi I'm hoping that this event could help us leverage Drupal through the help of our nation's leading open source experts. Don't worry, lahat ng updates naka-post naman sa blog ko.
Marckee for Short
tagalog lang
what about other dialects?
regarding website. I can share my webhosting, kung gusto nyo. and also if you guys want me to register the domain let me know. I just don't know kung may mga restrictions yan. If good to go I can get you the domain and hosting within days.
50-100 active members? does this have to be local members?
Website is a great idea.
please email me na lang if interested sa aking proposal.
Well!!!thanx sa pgwelcome!
I myself also amazed why i am here in this field, just a fresh graduate from college and an education course major in math, while i am preparing for my board exam this September i am also studying bout how this computer and internet works now a days...my bro in law thought me for this, for almost 3 months i was learning. php, html, even drupal handbooks and those drupal books that was publish by pack publishing, learning to make modules too...now we are doing this stuff we have to make our own documentation for our dynamic display block module in which we are going to contribute it to drupal, check it out for our release if it is accepted...its a great module,
Yeah, its really amazing to find a babe here in the group just like what u said, but all i can say is "What man can do, well women can do it in vice versa..." hehehe, kc ngayon mala2kas n ang mga babae...
Tama ka it needs lots of effort, and commitment but when we help each other we can make it!!! khit ung unahin lang n pag translate into tagalog eh ung the most not common term that the drupal had, kc there are some n its hard to understand specially if u are new to this.
any volunteers to spearhead
any volunteers to spearhead the Drupal Philippines marketing group?
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volunteer
re: marketing group.
I'll volunteer in spearheading our marketing group. although i'm not sure where to proceed.
I kinda already started by inviting some of my friends who are working with drupal already.
BTW if anyone's in LJ, I created a livejournal.com (LJ) community @ http://community.livejournal.com/phdrupal
rock on!
(I based the community name on existing drupal communities on LJ - ru_drupal for example)
I just started it just a couple of days ago.
kaisa.com motolite.com homeworldfanonline.tk
good luck
.. let me know how I can help. wla me dyan. me d2 sa tate. matagal ma me makakalaya
Great work
Great work hwf829!
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Let's go for it. Tara na
I'm open to support detailed/not-so-sketchy marketing plans.
Sige. I believe we might be able to pull this off together.
When's the marketing group meeting?
Marckee for Short
ole ole
ole ole ole!
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we can do some research on
we can do some research on upcoming web-related, IT events. Even if we are not invited, the marketing team can just go to the event and promote Drupal. If we get invited, better still.
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Wiki of Events
I like the idea of having a wiki page of all potential events and events that we would like to engage with.
Marckee for Short
reading material: please read the state of drupal 2007 and 2008
http://buytaert.net/state-of-drupal-presentation-september-2007
http://buytaert.net/state-of-drupal-presentation-march-2008
it provides helpful insights on drupal usage and more such as
"Drupal.org will serve
20,000 pages
Drupal is downloaded
roughly 100 times
4 new Drupal sites
will launch (estimate)
3 of them will be ugly"
wiki: we can create one using wiki default installation profile of drupal (i think there was one mentioned over at drupal.org/project/drupal_wiki
Regards,
Joe,
Kaisa Consulting
kaisa.com motolite.com homeworldfanonline.tk
interesting read:
interesting read: http://drupal.org/nten-cms-satisfaction-report-nonprofits-drupal-most-po...
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to the marketing team: we
to the marketing team:
we must make a big impression during the SFD 2008. The SFD 2008 will be celebrated worldwide.
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how
any suggestions?
Marckee for Short
Why not make a presentation
Why not make a presentation during the SFD? Discuss Drupal and share some showcase site. I've talked to Rick to have a spot for Drupal during the SFD.
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URL forwarding
Somehow, I lost all the email forwarding to my inbox.
Been in the dark for weeks.
Anyway, I have just forward the URL www.drupal.org.PH to this drupal group site.
So new people will be directed here if ever.
Http://www.domaining.PH
Http://www.domaining.PH
Salamat!
lordclick, that's a generous gift. thanks!
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@lordclick ur heaven sent.
@lordclick
ur heaven sent. mabuhay ka!
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Drupal Rocks is all I can say
Thank you on your acknowledgments.
As a Filipino domainer based in the US, it is always nice to network with fellow web professionals.
Am sure our paths will cross someday. I hope it will be facilitated by this medium.
I am inviting all to join us at www.domaining.PH to stir the intenet industry even more.
As it grows, hopefully we grow with it as the opportunities are still there. Mobile world included.
With this opportunity, it all starts with a domain name. SO one has to be lucky and creative.
Branding is very important in marketing one's services.
To learn more about domaining, please join us in our forum.
Also, I have several good keyword domains. So I am open to partnership opportunities if anyone of you is interested. We will be looking for Drupal experts and newbies as we make these sites online.
I will also attend the upcoming Drupalcamp in NY so I will update you on that.
If by happenstance you are in MetroNY, please let me know and we'll do a meetup.
It is really exciting times ahead indeed.
All the best,
Http://www.domaining.PH
Http://www.domaining.PH
After attending the SFD 2008
After attending the SFD 2008 and hearing JDAM speak about the Joomla! Day Philippines, we need to have a similar Drupal Day Philippines. Currently, the CPU has started the 3D Sessions or Down and Dirty with Drupal Sessions and I believe we need this kind of branding with our activities. So please feel free to use the 3D Sessions brand for your activities.
The 3D Sessions brand is under the Creative Commons Attribution-No Derivative Works 3.0 Philippines License
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Yay! Drupal all over the Country with other User Groups
Definitely two thumbs up!
CPU already made a good job at yesterday's SFD 2008 event. Wait! It's not just an event because people from different developer communities and user groups (Drupal phug, Joomla ug, PHP phug, Adobe, et.al.) were able to have a perfect bonding time (getting acquainted, sharing I.T. gossips lol). It even extended to a mini after-party at Market! Market! We left there at approx 11:40pm.
In relation to the topic, obviously there is a desperate need to efficiently grow our community... and in my humble opinion we will reap all sorts of benefits in working with other User Groups.
Luckily, events like SFD allowed us to make lots of important connections. It also reminded me to always keep a business card in any of my pockets.
I'm sure we'll be able to cook something. I wish we could have a face-to-face brainstorming session with everyone in the PH group. I vouch for Makati or Ortigas this time around.
Marckee for Short
hey guys, i'm a young
hey guys, i'm a young american guy here in the mmanila area, would like to help organize a group for the betterment of all of us... please let me know how to get this ball rolling since i'm the new kid on the block...
\ejm
eric.kirri@gmail.com
expats are always welcome
Eric,
I'm absolutely sure you're in the right place. Feel free to join and help us make some noise.
Make sure you sync your Google Calendar with the rest of the peeps.
About organizing an event, you may always create an event post (assuming that you'll manage the event) so that people comment, vote, and discuss this with you. Another option is to work with local Organizations/Companies that aims to do the same.
Marckee for Short
Tamang-tama
WOW Marc! Tamang-tama ang ino-offer namin sayo. Ganitong-ganito ang plano namin para sa events ilang buwan na ang nakakaraan. Gusto namin kasi ma-spread ang drupal dito sa Pilipinas. Nasa mail mo ang detalye.
1001 Ways To Solve a Problem.
Drupal Developer
Hi,
Our company KITESYSTEMS PHILS., INC. is looking for drupal developer. Just asking if you want to get the job? Or if you have drupal developer friends.
Thanks,
Khate