incorporation

Many things determine which corporate form is best, almost none of which are related to the fact you're starting a small news site.

Do you expect to have many investors, or just yourself/friends/family in small numbers?

Do you expect this company ever to invest in or purchase other companies?

Do you expect to run it yourself, have a few employees, contractors, or many?

I incorporated my small consulting firm as a subchapter-S corporation, which limits how many shareholders I can have in exchange for making the capital gains of the business taxable personally and reducing, somewhat, the paperwork requirements of a "regular" C-corp.

Even at that, the S-corp was overkill. I had only one employee but the corporate governance filing requirements, along with the payroll tax and liability paperwork, really dragged me down. A program like QuickBooks helps but it's still a ton of work. I wound up dissolving the S-corp and returning (for now) to a sole proprietorship. I may, later, establish an LLC if consulting gigs come back in force.

You might consider an LLC as a first step. It gives you liability protection while allowing the profits from the business to flow to you as personal income, greatly reducing the paperwork. If you decide you need a more formal corporate structure later, you can convert to S-corp or C-corp status. It is far easier to do that than to start as a corporation and try to "downgrade" to an LLC.

By the way, I handled both the S-corp formation and dissolution via LegalZoom.com, which did a fine job in both cases and earned my recommendation.

Good luck with your new venture!

Best regards,
Jay Small