Forena reporting module?

Have you seen the module Forena Reports ? It looks like a pretty good idea. I am just about to give it a second test drive, this time on a live site. Will write down some ideas here.
http://drupal.org/project/forena

Forena Reports will be a reporting application that is designed to compete with other enterprise reporting systems

edit: i just realized the name of the project is rather cryptic so I slightly updated this post to make it clear ...