February is a great month and as usual we have awesome content. This month we have Acquia coming down and Sponsoring SFDUG to talk about some exciting new concepts in called web engagement management. This is some hot new cutting edge stuff that is well worth a listen for anyone who wants to present a total solution to larger customers.
SFDUG LOOKING FOR NEW SPACE:
We have lost our space at 160 Folsom street - this is our last month we can use the space for SFDUG. We need a cool space where we can hold SFDUG and not loose the fun flavor we have all gotten used to. We may have to pause the group in March till I secure a new space. The new space has to have a good projector (sound system a plus), be easy to get to, have a fridge for drinks and be able to hold up to 100+ people.
The space would be used 2x per month once for SFDUG and once for Users Helping Users.
A good consistent space is what makes a group successful so please if yo know of any space let me know.
SFDUG PRESENTATION:
Drupal’s giant step for marketers - Web Engagement Management
There is so much content today. Much of it is produced by companies. How do customers find what’s relevant and engage? The problem is rooted in the organic growth of tools and channels and exacerbated by an explosion of touch points developed by companies to try to connect with prospects and customers. The landscape of customer experiences for a brand is immense. The problem every business and marketer is trying to accomplish in their communications is simple, but the explosion of content, tools, and channels makes that goal harder and harder.
Proper web engagement centralizes content and features, tailors those into relevant experiences, and delivers them to an individual user or segment based on insight into those people. But most importantly, the ability to craft these experiences must be simple. Drupal is already a great WEM solution …it just needs a little help to compete properly.
Kieran Lal, will explain web engagement and talk about Acquia’s effort to bring Drupal to a full web engagement management solution by integrating with personalization, CRM, Enterprise Marketing Management, social media monitoring, social media publishing, mobile, market testing, and conversion analytics.
Looking forward to seeing you at the DUG!