At Drupal Down Under a few weeks ago, Dries was asked a question about how to get companies more enthusiastic about staff spending time on Drupal core.
One of the points he mentioned is that currently, people get recognition for contributions. For example, everyone who's spent a bit of time in the community knows people such as merlinofchaos, sun, chx etc..
But who do they work for? Are they working on Drupal core while they are being paid? If so, shouldn't the names of those companies be as recognisable and respected as the individuals? Personally, I think so. Companies would be much more inclined to allow staff to contribute to Drupal if their brand got more visibility.
The question is, what's the best way to make this happen? How is it judged? How does it mesh with individual contributions?