Target audience

Hi colleagues

As other people have also noticed, the drupal newsletter has taken a bit of a sabbatical lately. But before we rush into getting an issue out I thought it would be good to get a bit of a common understanding about who the target audience for it is.

Personally, when I started thinking about the newsletter, the type of person that I though it was most useful for was somebody who:
- doesn't visit drupal.org everyday
- doesn't subscribe to any drupal news feeds
- doesn't work with drupal as part of their paid employment
- uses drupal in connection with a personal hobby or voluntary project they are involved with
- maybe has just one site that are involved in
- doesn't get involved in much (if any) PHP/SQL

The sort of person who:
- has used drupal and likes what they see
- is not quite sure how to find out about all of it's potential
- wants to know more about where drupal is going as a project
- maybe hasn't contributed to the support forums

Perhaps a good way of seeing is that the newsletter audience is those people who have not got to the stage of getting involved in something like the drupal dojo group.

Or to put it another way, those on the drupal learning curve who are below the 'I kick ass' threshold, as I think that people above it will have other ways of keeping up with what is going on within drupal (or their part in it) and will want to get information more frequently than the newsletter is going to provide.

From an overall point of view, I see it as a way of engaging with people, keeping them informed and bringing them into the fold to the stage where they want to contribute by helping with documentation or support forum queries.