A Call for sponsors
Lets start with a call for sponsors for the upcoming Enjoy Drupal: Site Building Basics training workshop. To offer this class to the 100 (or so) people who can fit in the room, we're looking for $850 to cover costs.
Here is the breakdown:
- $500: Pay for time to prepare the materials, market, answer emails, misc other small expenses
- $300: Printed workbooks for 120 people (students + volunteers + some extra)
- $50: Printed handouts for local upcoming events & sponsor information
For the January class we had three sponsors for $250 (Gorton Studios, TEN7, Advantage Labs) plus one sponsor for $100 (Electric Citizen). Sponsorship gets your name (and logo at the $250 level) in front of the class: printed on the handout, beginning and end of the slides, and thanked audibly.
If you're interested in sponsoring this class, please take a moment to let us know about you: http://enjoycreativity.com/drupal-service-providers-twin-cities. If you want to sponsor again, please shoot me an email. If you're a freelancer, or other Drupal service provider, I encourage you to fill out the form as well – even if you are not interested in sponsoring. Anyone on the list who provides Drupal service in the Twin Cities will end up on the handout, but sponsors will be listed prominently.
I want to state strongly that we'll only accept sponsorships from businesses who have already committed to sponsoring the TCDrupal camp. For more information about this, check out http://2013.tcdrupal.org/about/sponsor.
Which brings me to an interesting discussion...
Should TCDrupal Sponsor Events?
Interesting discussion has come up around TCDrupal directly fully sponsoring events throughout the year. There are several examples of how this could be beneficial, but it has been proposed that Enjoy Creativity's upcoming "Enjoy Drupal: Site Building Basics" training as an event that could qualify for this.
Many ideas have been thrown around, but the gist is that:
- TCDrupal would take on the sponsorship of a particular event (to be decided by the group).
- Sponsors of TCDrupal in the top two tiers (Platinum and Gold) would automatically receive recognition at the sponsored event.
The thinking is that it would ensure that businesses sponsor TCDrupal before individual events, while also making it significantly easier for businesses to multiple events at once. It should in theory also make it easier for events to get funding. It has been suggested that the Site Building Basics class be considered for this, and a more formal decision-making process be decided before the next time.
This would all obviously be easier if we had a formal organization (nudge nudge), but for now, discussion has taken place in person, and now online. It has also been suggested that we plan a brief phone call to discuss this in more detail.
Answer in the comments:
- Should TCDrupal be sponsoring other events?
- Does the Enjoy Creativity class qualify?
- What precautions can we take to keep this from being abused, or leading to hard feelings?

Comments
My $0.02
Overall, I think year-long sponsorship is a very good idea and could bring in money from outside the community. Businesses like Acquia, Think Shout, or Palantir may be convinced that sponsoring at a high level has significantly greater value.
Some of my concerns:
Drew - did you want to set up a conference call so that we can all talk about this?
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David Needham
Team Lead of Training at Datadog
Excellent comments & thoughts
So - I have a few hats here - Gorton Studios, general Drupal community member and a TCDrupal camp organizer who also does sponsorship things.
It's hard to truly separate all of these roles, but I find myself in agreement with your thoughts. I talked to a few other people at the Happy Hour on Thursday and I do think it makes sense for TCDrupal to seriously consider sponsoring the training. We'll need a quorum to discuss and decide, however - and a conference call is probably the best way to proceed unless we think we can hash it out here in the comments.
Anyone else have thoughts, opinions?
I thought we were on the path
I thought we were on the path towards using TCDrupal as the primary sponsor, but we do need to get buy in from enough people I guess. I personally like the idea as well.
Another idea I heard floated (or maybe I did the floating) is to think about "TC Drupal" training sessions, with "sponsorship" from by someone like Enjoy Creativity. The thought there is to own and brand training as the TCDC organization, and give ample credit and resources to the people who are putting in on. Sort of the reverse of what we're doing now. Just a thought.
Dan Moriarty
www.electriccitizen.com
I have to agree with this
Advantage Labs has placed a primary priority on ensuring that both free and paid resources are available to anyone who needs them. We're in our 9th year of sponsoring and participating in monthly meetings, helping to organize and sponsor camps, providing free and paid training opportunities, and organizing community labs and participating in sprints.
Most small organizations jokingly refer to themselves as non-profit from time to time, and the reality is that doing things sustainably is critical - both for the organization providing the services and for the the benefactors of those efforts. It doesn't do anyone any good to be left high and dry when a provider can no longer afford to be there.
We've spent many hundreds of hours and many thousands of dollars towards the community efforts, as have other local companies. And we've made company decisions - for example in choosing our office space - based on how those choices would benefit TCDrupal meetings and events. This was a loss leader for sure - and didn't exactly generate much business - but for group events we didn't take donations because we needed it to be consistent. A finite amount of time, a finite amount of money, with no fluctuations in income - and accompanying expectations.
And we never put our names on it, not directly. We never called it Advantage Drupal or anything like that. Because we felt that the free resources should be by and for the community. This was in the interest of sustainability (if we move on then we don't take any name or our mindshare with us). And this was in the interest of scalability - people are more likely to participate in an event if it doesn't seem like they're donating time and money in the interest of another company's marketing and branding endeavor.
Everyone's approach and needs are different, but I really like Dan's suggestion of "TC Drupal" training sessions, with "sponsorship" from by someone like Enjoy Creativity. That makes Enjoy Creativity's participation/sponsorship clear, but also leaves the door open for more/ongoing/different events that are not branded one way or the other. That seems both fair and sustainable.
Cool idea
I like that idea Dan, but it could limit Enjoy Creativity's involvement as an organization (since we're a nonprofit and need the compensation). But this could make a lot of sense for community-led trainings to be free from an individual organization altogether and led directly by volunteers in the community.
I've considered open sourcing our beginner curriculum (or creating a licensing agreement that says it's available and free for use if the class itself is also open and free). I'd actually be very excited to get more people involved with training, so lets keep this conversation going once we figure out this immediate situation.
Anyone have more input on this?
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David Needham
Team Lead of Training at Datadog
Call to discuss & decide?
We ought to give David an answer sooner rather than later. How about a call using the regular TCDrupal meeting number? Would this Thursday at noon work for others?
On the chance I can't make
On the chance I can't make the phone call, I have some additional thoughts on this.
I had been on board with this idea, but now I do not think TC Drupal should sponsor events like this. I appreciate David's time, and it's nothing against what he's doing...BUT a few reasons have swayed my opinion.
Our camp gets put on every year with hundreds? of volunteer hours by various folks, none of who get compensated for their time, and who could be doing paid work otherwise. So what makes David's training hours any different?
We have monthly meetups for Drupal that folks like AdvLabs have been putting on for years without compensation from outsiders.
Why should we put sponsor funds towards private companies to do something like training, which is used for free by outside organizations, some of whom could very well be paying for training?
We don't have a formal TC Drupal organization, so we should be careful with how we spend our money.
We could be using our surplus to make our camp better (fly in more speakers, keynotes, pay for parties, etc.) and feel financially secure.
Again, nothing against Enjoy Creativity, but unless it's a TC Drupal event, such as TC D'Oh, I do not support using TC Drupal money towards it.
Dan Moriarty
www.electriccitizen.com
I just wanted to say I agree
I just wanted to say I agree completely with Dan's points.
I really like that David is doing this training for free, and in the end that does help get the word about Drupal out there, likely resulting in more interest for our community and for everyone's businesses. But I'm not on board with spending camp sponsor money to fund non-TCDrupal events.
There might be a scenario where sponsoring these events would work, as Dan and Allie suggested, if the training was branded as TCDrupal and the curriculum and materials were open sourced for other communities to use, I could see that as a valid use of our funds.
But before we even went down that path I'd hope that we'd sit down and start to hash out a yearly budget for these activities now that our spending is going beyond just the annual camp.
Well, this is a bit of a
Well, this is a bit of a sticky wicket, as they say... in certain parts of the world.
Unfortunately, I won't be able to make the call tomorrow, so here is my short assessment.
I totally support the training that David is doing. It is exactly the kind of offering that helps grow and evolve the community--which is why we are here, right? However, I do understand that the dynamics of sponsorship are a little complicated in this scenario. Perhaps we can get behind something like this as part of a planned effort, but judging from this thread we need more discussion as a group. In the end, it just has to be fair, and I think we can all agree on that.
Branding, to me, is a key element in this discussion. TCDrupal is easy to get behind, but a private brand may not have the same community support, especially if they are getting paid for their efforts beyond expenses.
Keep on Drupalin'
Peter S
Thanks!
Dan - thanks for your input on this. You've articulated precisely what my concerns have been for sponsorship even partially going to prep expenses.
I hate talking money, but there ain't no such thing as a free lunch. For many companies, free training is a marketing expense because it often leads for client work. With Enjoy Creativity, the people we're training are not clients we can accept work from, which is why sponsorship is really key to offering this class for free. (Coincidentally, this is also why our sponsorship could be more valuable, since you're the names we give out in the training.)
With that said, I think it's safe to say that TCDrupal should not give this event any special designation or fast track approval just for the sake of getting it done. Let's say this event has open sponsorship for anyone interested and forego further discussion for this event.
But please, lets not let the discussion about year-long sponsorship die here. This should be something we take advantage of on the whole. It may become easier with a formal organization, but keep the talk going.
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David Needham
Team Lead of Training at Datadog
Clarification
Just to make sure that we understand what we are talking about (or have decided).
Based upon conversations with David and others - it my understanding that pretty much everyone (including David) is in agreement that as a general principle, TC Drupal sponsored events should be:
1) Branded as TC Drupal
2) Volunteer efforts
It is my understanding that David is in agreement with this - looking forward.
The question being discussed today, is NOT whether or not the above are true, but whether or not we would make an exception now for this one event - that has already been planned with a budget and branding in place.
David's (Enjoy Creativity's) original request was - would it be better for the community if he continues to solicit private sponsorships for this particular training as he had planned (at the same time we are soliciting sponsorships from the same companies for TC Drupal Camp).
OR - Should we make an exception and support this ONE already planned training with Drupal Camp funds (to avoid the perceived conflict of soliciting the same sponsors twice). THEN - discuss changes in the future to rebrand the event and staff it with TC Drupal volunteers.
= = = = = = = = = = = = = = =
There seems to be significant voices that believe:
1) That we would rather not make this one time exception.
2) That we understand that Enjoy Creativity will then go ahead soliciting those direct sponsorships at this time (again -- as was their original plan).
Personally - I understand the concerns that have been raised and would be willing to make the one time exception - BUT, only if we have broad consensus. It sounds like David agrees with that.
I think that Enjoy Creativity will be able to find local sponsorships for the event on their own, just as they did for the previous training. The biggest disadvantage is the pressure that this puts on local Drupal shops being solicited twice for support (I am not sure if that is an issue or not).
It is not entirely clear to me if David has pulled the request off the table - and/or whether or not there is still a reason to have a call on this topic. I am available and will participate if the call takes place.
Tim Erickson
Triplo
Good clarification
Thanks Tim. I also see this as a one-time exception, until we have worked out a more official process for things like spending funds.
We have ~$11K in the bank. We spent $900 on the TC Drupal Open House in March. I think we all agree that that was well spent. Volunteers weren't paid for time there, however, which is a difference.
We raised these funds to do good things for Drupal - locally as well as globally. I understand the concerns raised - I hope all of us do - but I think a one-time spend is reasonable and don't think it leads to a series of major problems.
This being said, there's not a community consensus in the comments - and these are community funds. Tallying the comments - it looks like Dan, Jer and Allie are against. Peter, Tim and myself are (I think) leaning in favor. David abstains. Further clarifications from any of us who have spoken? Anyone else have thoughts?
David - if we have a call to discuss today I think it's yours to lead. I'm willing either way.
My own input
Thanks to everyone for voicing your opinions. I wanted to give my own thoughts as well.
First of all, I think that everything we're doing in this community has the best interests of the community in everyone's sights. And I think that's highly valuable to all of us individually, but to the community as a whole.
I agree with Drew et al that it would be OK to use the TCDrupal funds to sponsor this event. I think that we can look at it as a marketing expense; and, also, I think it's important not to hit up sponsors of DrupalCamp again with sponsoring this event. I also think it's fair for David to be compensated -- this feels like a business transaction, and there should be some sort of renumeration, IMHO.
I am concerned that this is going to set a precedent, and I don't think we want it to do that. I also don't think we want it to be a sponsorship that is recurring and that can be counted on in the future. So, if this is a one time thing, and we look at it as pushing the marketing and interests of Camp, I am for it.
OK this time
I think I'm following this thread correctly, but I'm not sure if there were previous conversations I've missed.
If there was the suggestion at some point that Enjoy Creativity would get TCDrupal money for this training, then backing out of that seems wrong. So for this event, I'm fine with using TCDrupal money for it. (And, FWIW, I'm generally a big supporter of what David's been doing.)
To avoid conversations like this in the future, I think that TCDrupal funds should only be used for TCDrupal-branded events in the future (including sprints, scholarships, etc.). There is so much awesome that goes on in our community, I don't think we should have to decide on a case-by-case basis where to use money we've raised gets spent. It seems complicated enough to decide where and how much money should be spent for TCDrupal events, adding another layer of choosing events seems to add unnecessary complexity.
When folks wanted to do TCD'OH, came to a planning meeting, presented the idea as a TCDrupal event, and let the community decide if the event was a good TCDrupal event, that felt like a better way to approach this.
Thanks
Thank you everyone who has left comments. This is huge for determining how things should go in the future.
I'm not comfortable rushing on a decision unless the group is unanimously in favor of it. Since that's clearly not the case, I think it would be a very bad idea to pursue TCDrupal sponsoring this particular event.
So no, let's not have a call and lets not move forward with TCDrupal sponsoring this time, but lets keep talking about what this should look like for future events so that there is a clear process.
There are other events in the pipeline (such as a fall training or fall D'OH) that will benefit from due process for making decisions about this.
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David Needham
Team Lead of Training at Datadog
Whoa.
I don't think this needs to be unanimous. And I really think we don't need to pull out of doing it completely either. I don't know that this would be bad for TCDrupal at all. Would love to have more discussion.
A compromise - both short & long term?
While I don't share the concern about paying someone for their time for a presentation such as David's, I understand/accept that others do.
Would those of you who hold that position consider having TCDrupal sponsor only that portion of the costs that aren't compensation for the time of the person or group putting on presentation?
To use David as the specific example:
He mentioned a total cost of ~$850 - $500 is his time and the other $350 for materials and other physical costs. Would requiring a breakdown of labor vs fixed costs from those seeking sponsorship (such as he provided), then only considering the portion of those costs that were not compensation for time as "sponsorable" be a possiblility for those who object to paying for someone's time?
I saw David in action at his January Intro to Drupal as well as the materials students received in the class, and I can't imagine a more effective ambassador for the local community than him. If the community were to sponsor anyone it should be him and others who put on similar classes.
However, I also understand both the idea of precedent setting, and that not everyone who might seek sponsorship under any precedent set now will necessarily be as worthy of community support as David. Hence the attempt to discover root concerns - like paying for someone's time - and trying to address those concerns directly.
For me personally, I'm not
For me personally, I'm not really against paying for time - but the sticky bit is branding and to some extent the end result.
If we were talking about TCDrupal sponsoring time to create open source training curriculum and materials that could be used free of charge by anyone (perhaps stipulating that the training should be done for free?) I think that would be really valuable to both the local Drupal community and the Drupal community at large. I think sponsoring time for efforts like that is worth while.
I think the time involved for putting on the training should be volunteer time, like it is with most of our other activities as a group.
I also think that if we were funding the printing of materials for the class or other hard costs beyond labor, it should be branded as TCDrupal.
Jer, I'm curious about why
Jer, I'm curious about why you think the time involved to put the training on should be volunteer?
(And just to be clear, I'm
(And just to be clear, I'm not trolling or challenging -- would love to understand why the training should be volunteer?)
In general, it's a precedent
In general, it's a precedent we have set with most everything everyone has done within the community - and I think it's a good one to keep going forward.
Many of us have put hundreds of hours of our own time into supporting, building and working with the local community. Whether it's organizing camps, user groups, sprints, or even training. This community lives and thrives on the energy that's being put into it, and that has worked out very well for all of us. I think if we start paying people for time, it's breaking that tradition in a way. It's not going to keep me from doing what I've been doing, but it does change the dynamics overall.
The closest we've come to paying directly for someone's time is when we discussed making a donation to the Views in Core initiative. Ultimately the Drupal Association (our fiscal sponsor) put the kibosh on that, but that's another story and not relevant. The point of the donation though would have been to help fund an open source initiative with deliverables, and I can get behind that. I just have a harder time with paying for someone's time to produce a curriculum for their business. Granted, that's not exactly where David and Enjoy Creative falls, and as he mentioned up above, he's considering open sourcing some of his work. He's also registered as a non-profit, and putting these trainings on for free. But are all the trainings done with this curriculum free? What else is being done with the work we'd be funding? Do we agree with that, or not? Funding time towards class preparation and curriculum that's not truly open is something I have a hard time getting behind, in part because we really should ask more questions to make sure it's a good fit. Delivering something that is open is just easier to support.
I don't disagree at all about David being an excellent ambassador for this community, and I truly appreciate what he's doing. I'd like to see these discussions continue, and I'd like to see us start to form some governance practices around budgeting and decision making as we move forward.