Ecommerce catalog & store front

Hi all; a veritable drupal newbie here. Hope this is the right place to ask for support...

I have Ecommerce installed. Everything is running fine including the payment gateways etc but my question is about the product display.

All products created are reached only by direct links to themselves. I see no block or options in the Ecommerce config to have an overview page such as a storefront which lists the products.

Any advice given would be great but as stated I'm new to drupal and ecommerce. Thanks