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Hi,

I'm creating a local news & information website for my community using OpenPublish. I'm kinda of new to the world of soliciting for local advertisers for banner ad space. What's are the going rate for a top banner ad (728x90)? A right column ad (300x250)? I'm also utilizing a lot of video for content, so there's the potential for pre- & post-video ads too. Any idea of going rates for those? What videoplayer works best for ad insertion?

All rate methologies (impressions, clicks, etc..) is welcome.