ecommerce anonymous

I am editing an existing site. This site is already using the ecommerce modules for purchasing of role products (membership types). I am adding an actual 'shop' using apparel, which all came together nicely(products, subproducts) EXCEPT I can't seem to permit anonymous users access to the store. Anonymous users have full node access, but the products will only appear for those users with 'addminister nodes' user access.... I actually gave the anonymous user every single permission and slowly narrowed it down to find only this one provided a view to: product/product_overview ...