streaming audio

I am stunned that I can not find a solution to play our radio stream from our website other than using embed tags with third party players such as JW Player - surely I a misunderstanding a fundamental :)

(re-submitting this because the previous post couldn't be edited and placed in the correct group)

Hi guys,

I've been playing around with a new alternative to the default audio players that come with Drupals audio suite of modules. It's in early beta, but, when I showed a client how it worked, they wanted it yesterday.

So, you can see a preview of it at the following links:

http://www.the4ofus.com/classified_personal