What's in a word(mark)?

Hmm. You say you're not ditching the druplicon?

I wish you would. It has to be one of the world's least appealing logos.

Personally, I like it. It is connected to the Name. Its a small drop. It has personality :) And without it a part of Drupals identity would be lost, i guess for many in the community.

What makes the Google Logo better? Or check out this one www.michelin.com ;-) I think its more about how a logo it is presented.

I liked the quote from Marks presentation in Szeged. "Brands are not Logos, brands are stories." For a new user (or outisder) the druplicon does not matter. But for the "insiders" that strange looking drop became part of the story. Save the druplicon! :))

I was wondering if you had any ideas yet about what drupal.org would use for a favicon if the main branding for the site is a wordmark and not a logo or logotype. Currently drupal.org uses a very small version of Druplicon, which is also the default favicon for all Drupal sites.

I personally wouldn't mind a move away from Druplicon for drupal.org because right now if one has a bunch of different Drupal sites open in different tabs, many of them are identified with the same favicon and are difficult to tell apart.

from a performance stand point, we should have a favicon (whatever it looks like)

http://developer.yahoo.com/performance/rules.html

Make favicon.ico Small and Cacheable

The favicon.ico is an image that stays in the root of your server. It's a necessary evil because even if you don't care about it the browser will still request it, so it's better not to respond with a 404 Not Found. Also since it's on the same server, cookies are sent every time it's requested. This image also interferes with the download sequence, for example in IE when you request extra components in the onload, the favicon will be downloaded before these extra components.

So to mitigate the drawbacks of having a favicon.ico make sure:

* It's small, preferably under 1K.
* Set Expires header with what you feel comfortable (since you cannot rename it if you decide to change it). You can probably safely set the Expires header a few months in the future. You can check the last modified date of your current favicon.ico to make an informed decision.

What it does mean is that we're progressing the Drupal Wordmark (and associated styleguide) beyond an off-the-shelf typeface.

Hi Mark. I posted a concept wordmark and slogan and would love to hear your feedback. Unfortunately, comments on the post you link to above are turned off so this seemed like the next best place.

Hi.
Are there any rules or guidelines on what to pay attention while creating a logo that contains the word "Drupal"?
e.g. something like "do not use the same typeface" or "try to avoid using the same color". Maybe with some examples of do's and dont's?

thanks in advance,

Stefan

http://infrastructure.drupal.org/drupal.org-style-guide/

"This guide is only for use on official Drupal.org sites. "

Yeah, but what makes a Drupal site "official" besides being part of drupal.org? How about other sites?

Alex

Hm, ok. Thanks.
I already knew this style-guide but couldn't find any specifications about how a custom logo should (or shouldn't) look like.
Shall we (as noted on http://infrastructure.drupal.org/drupal.org-style-guide/logo.html) use "an approved electronic version" that isn't "embellished, outlined, or altered in any way"?
We tried different times but all of our drafts where rejected by Tiffany because our changes on the original logo "do not differentiate the wordmark from the official Drupal version enough".
Which one is valid? Using the original wordmark or customize it in a way it differs "enough"?

I think this is a topic affecting the whole community - particularly regional sites - because its not clear what is allowed.

thanks,

Stefan