branding

I'm posting this on behalf of my friends at Purpose Campaigns...

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Hi All,

I just thought I'd drop a note in here about some thoughts on branding we're having, and particularly, the Drupal Wordmark.

http://www.markboultondesign.com/news/detail/whats_in_a_wordmark/

This doesn't mean we're ditching Druplicon by any means. What it does mean is that we're progressing the Drupal Wordmark (and associated styleguide) beyond an off-the-shelf typeface.

Lately the Drupal Planet is starting to look more and more like Drupal Talk. A whole bunch of people have been added to the Planet the last couple of month and I don't feel it has done a lot of good to the quality of the feed. I wonder what the criteria is to get added to the Planet these days, and even what we expect the Planet to be?
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A discussion worth checking out is this one on a CMS brand survey which amazon posted to the Drupal Group Marketing of Drupal. It references the following survey:
http://www.waterandstone.com/downloads/2008OpenSourceCMSMarketSurvey.pdf

I'm no marketing expert, but it seemed to me that while awards and other trends show Drupal surpassing most, Joomla were kicking our butts when it came to marketing and PR. However Amazon had a pretty good answer to that, though I think there is still much for Drupal to do on the marketing end, and this survey could be some help.

Overall it still looks healthy for Drupal, with Wordpress dominating, Joomla second, and Drupal third and everyone else a looong way off. It's interesting to note that technical proficiency is quite out of tune with marketing, with Drupal (possibly) under-performing, but doing vastly better than, for example, Plone, which has a lot of positives, but is lagging badly in this survey.

Grant

Not exactly related to Drupal, but this is a quite interesting article about Firefox 3.

The article is about design, UI, usability of course, but also about how they affect the perception of the brand. It's nice to read about the reasoning behind the forthcoming changes, and could be an inspiration to us when we think about possible changes in Drupal's UI.

So, people have been asking about this. Could we perhaps make a decision to always use the phrase "Drupal Camp" to refer to free, community run events (like BarCamp, DemoCamp, etc. etc.) and use the phrase "Drupal Workshop" for paid training events?

I think this will help explain the two conferences. Or? Other names? Disagree?