The Drupal Marketing Wiki is an open source resource for anyone involved in the marketing and selling of Drupal services. The goal of this page is to provide a central location for sharing Drupal marketing collateral. Please post marketing items about Drupal that you think other marketers can use to help spread the word -- i.e. whitepapers, eBook, webinars, and short videos.
Tip: items added to the page should be designed for easy sharing. Printer friendly is good, revisable format is better, when it comes to multimedia then the digital assets or links to the assets themselves.
What is Drupal?
| Name | Type | Drupal Version |
|---|---|---|
| Drupal: A Guide for Non-Technical People | Whitepaper | All |
| Benefits of Using Drupal | Video for Drupal marketing purposes | All |
| What does Drupal mean to me? | Video - shot at DrupalCampNW 2012 | All |
| What is Drupal | Video | 7, 6 |
| Understanding Drupal | Video | 6 and 7 |
| What is Drupal? | Promo site. Languages: English, Spanish, Portuguese | All |
| Why Choose Drupal? | Promo site for business. | All |
| Top reasons to choose Drupal | Blog Post | 7, 6 |
| About Drupal | Drupal.org website | All |
| 10 Reasons to Choose Drupal | Whitepaper | All |
| What is Drupal? | Video - geared towards people who have no knowledge of content management systems | All |
| What can Drupal do? | Video | All |
Drupal in Action
| Name | Type | Drupal Version |
|---|---|---|
| Drupal Case Studies | List | All versions |
| 15 Cool Things You Can Do With Drupal | Blog | All versions |
| Drupal showcase sites by industry | List | 7, 6, etc |
| Drupal showcase sites by type | List | 7, 6, etc |
| Drupal Showcase | List | 7, 6 |
| UGA customer testimonial | Testimonial |
Drupal Awards
| Name | Type | Drupal Version |
|---|---|---|
| Drupal Awards | Drupal.org Awards page | All versions |
The Drupal Community
| Name | Type | Drupal Version |
|---|---|---|
| Where is the Drupal Community? | Drupal.org Documentation | All versions |
| Contributing to Drupal.org | Webinar | All versions |
| White House New Media Team on Using Drupal | Video | 7 |
Developing with Drupal
| Name | Type | Drupal Version |
|---|---|---|
| Guide to large scale publishing with Drupal | White Paper | 7, 6, etc |
| Monetizing the web with Drupal | White Paper | 7, 6, etc |
News and Media
| Name | Type | Drupal Version |
|---|---|---|
| Drupal Association News | Press releases | All versions |
| Press Release Spider | Press releases | All versions |
| News search | Drupal news | All versions |
| Choosing an open-source CMS | Article | All |
Events
| Name | Type | Drupal Version |
|---|---|---|
| Drupical Calendar of Events | Interactive Calendar | All versions |
| Upcoming DrupalCons | Events | All versions |
Drupal Training and Learning
| Name | Type | Drupal Version |
|---|---|---|
| Drupal Training List | Drupal.org Marketplace Training List | All versions |
| Drupal Books | Drupal.org Marketplace Book List | All versions |
Other
| Name | Type | Drupal Version |
|---|---|---|
| Marketing Resources | Marketing Resources, Logos | All versions |
Migrating outline from Google spreadsheet to this wiki page.
Where to find Drupal marketing collateral [aka TODO list]
- Google image search
- Old CVS marketing project archived on drupal.org
- Drupal.org documentation
- Association.drupal.org
- Commercial entities: Drupal shops, etc
| Attachment | Size |
|---|---|
| 10 Reasons to Use Drupal | 1.35 MB |
Comments
Drupal Need's To Start A/B Split Testing
You can tell Drupal never A/B Split Test's
just by looking at the home page http://drupal.org/home
Look at where the Join the
newsletter wording and where it's placed
"Drupal Associaton
Help build a successful ecosystem"
I bet there no google analytic goal for
the newsletter sign up so there no KPI for it
Look at the wording to
"Drupal Associaton
Help build a successful ecosystem"
If you used the current page
as a "controlled"
Make a version B page
Put newsletter closer
to the top of the page.
Change the wording to
"Get The Latest Tips and
updates about Drupal"
The subscribe rate would
go up by 30% +
But you could only know that
by spilt testing