This group is a central place for the Drupal Association Branding and Marketing Committee activities and is open for anyone interested to participate. Read more about our focus, goals, and purpose in our charter.
Our work is organized into the major areas listed below. We use this group for discussions and issue queues on drupal.org for tracking individual tasks. Join us and let's help Drupal dominate the world!
Projects
The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal. In order to achieve this, we are focusing on the following areas:
- Mission - Promoting the Drupal project to the public at large with particular focus on non-Drupal developers, CMOs, IT decision-makers and other project owners
- Branding - Coordinating efforts around the brand, logo, and other collateral
- Research - Ongoing marketing and competitive research
- Ideas - Ideas and opportunities
- Infrastructure - Organizational aspects of the Branding and Marketing Committee
- Supporting Events
A full description of the goals and detailed breakdown of associated tasks can be found on the Drupal Association Marketing and Branding Committee Charter.
Marketing Collateral wiki
A collection of Drupal marketing collateral from all over the community. It's a wiki so feel free to add your own:
Get involved!
Here's some ways you can get involved:
DrupalBAM Issue Queues
Infrastructure tools queue
- Videos/screencasts on how to use projects & issue queues
Drupal.org Content Issue Queues
- Services Listings Queue (Guidelines/Instructions)
- Training Listings Queue (Guidelines/Instructions)
- Case Studies Queue (Guidelines/Instructions)
Current Discussions
Please do join in the following discussions we are having about branding and marketing:
- Defining Success of Drupal Marketing
- What is it that Drupal does so well?
- Who are our "mindset" competitors that we need to overcome?
- Who are Drupal's competitors and what do they do particularly well?
- Who is Drupal's target group? What are their demographics? Psychographics?
Ongoing
The following are ongoing projects:
- Submit Drupal collateral you've discovered to the Marketing Collateral Wiki
- Designers - join in the Visual Branding of Drupal working group
Recent posts:
New Marketing Video: Benefits of Using Drupal
AWM created a marketing video to showcase the benefits of Drupal.
http://www.youtube.com/watch?v=8o3JUTA3iFk
We wanted to create a short presentation to cover the key points of Drupal for business. The main audience of this video is decision-makers.
Materials: the video makes extensive use of the imagery available on the Drupal Association Flickr channel.
http://www.flickr.com/photos/drupalassoc/
Call all Drupal Business Leaders: Please take our survey
Hey Drupal Business Leaders,
We are redesigning the Drupal Association Organization Membership and Supporting Partner Program. Will you take 15 minutes to take our survey, so we can hear your thoughts on the proposed changes?
Here is the link to our blog about the changes and the survey: https://association.drupal.org/node/17903
It's important that we build these programs to meet your business needs so that we help you grow AND we can attract more participating businesses.
Read more
DrupalJam 2013, beyond the code
DrupalJam 2013, beyond the code
DrupalJam is dé plek waar zaken gedaan wordt. Denk hierbij aan het presenteren van uw werk aan potentiele opdrachtgevers, collega’s waar u een partnership mee kunt sluiten of werving van personeel. Deze vorm van face2face contact is zeer waardevol. Voor experts en afnemers is dit dé plek waar beide partijen elkaar ontmoeten.
In de Kuip!
DrupalCampChina 2013 Keynote: Drupal, Hypermedia and the Future of the Web
Last updated by Yvonne Chen on Tue, 2013-03-19 05:41
Drupal, Hypermedia and the Future of the Web
Drupal is used to build some of the biggest and best known sites on the web and thousands of developers are utilizing it to build nearly 10% of every site on the web. The latest version, Drupal 8, expected to be released before the end of the year, substantially rewrites entire sections, incorporating the Symfony2 framework to completely change how its used to build websites and web applications.
Read moreDrupalCon CxO: Registration now open!
HI Everyone,
I hope you can attend the DrupalCon Portland CxO event on May 20th. It's a time for Drupal business owners to network and solve common business challenges at the Open Forum that will be moderated by Jeff Walpole of Phase2 Technology.
I'm sure Drupal marketing will remain a hot topic at this event.
Be sure to sign up sooner than later because seating is limited.
You can find details and registration here: http://portland2013.drupal.org/cxo
Thanks for considering!
Megan
Use of visuals for Drupal events (Branding)
Hi guys,
We've been working on the organization of Drupal Global Training Days in our local community and I was wondering if we could potentially use the official logo for the event's promotion, post on groups and communication around the event.
Read more
Drupal.org content team meeting
Have you ever visited Drupal.org Case studies, or Marketplace, or Drupal Planet? All of them are moderated by a small team of volunteers. And they really need your help! No coding skills are required to contribute to Drupal.org in this way.
Read moreOpen Invitation for a Keynote Speaker at DrupalCampChina 2013 / 征集2013年Drupal中国营主题演讲嘉宾
Last updated by Yvonne Chen on Tue, 2013-02-05 08:47
We have announced that DrupalCampChina will be held on March 23rd, 2013 in Shanghai! http://groups.drupal.org/node/276853. Now, as the Drupal community in China, we are writing openly to invite an experienced Drupal speaker to come to our camp, and give us a keynote speech! (and of course, your travel expense will be reimbursed; thanks to Drupal Association)
CMS Garden at CeBIT 2013 - All the relevant open source content management systems in one place
CeBIT at Hannover, Germany is the world's largest and most international computer expo/trade fair. The established "Open Source Park" area hosted a Drupal booth last year. The maintainer of Open Source Park now defined a new project within this area (and we may proudly say that the German Drupal association contributed a lot to this idea): CMS Garden
DrupalCamp London 2013
We are pleased to invite everyone to the UK’s capital to join the brightest minds in Drupal for a three day Drupal Camp which will bring together Drupal developers, themers, users and those interested in learning more about Drupal.
Drupal Camp London will be held on the weekend of the 1st, 2nd and 3rd March 2013 and is kindly hosted by City University, London, EC1V 0HB (in between Angel and Old Street, London).
Read more
Drupal.org growth statistics 2012
A little while ago Jacob Singh and Gerhard Killesreiter did some work to gather some growth statistics about drupal.org. Here's that data and some analysis of it (see attached Open Document Spreadsheet for the raw data and some pivot tables of the data).
- We can see a big bump in registrations in January 2011 - Go Drupal 7.
Live Webinar: Taking Drupal Cross-platform
10 things you need to know to optimize a Drupal website for any device or platform.
When:
January 10th
North America – 2PM EST. Register Here
EMEA – 3PM GMT. Register Here
Marketing Collateral Wiki Page
The Drupal Marketing Wiki is an open source resource for anyone involved in the marketing and selling of Drupal services. The goal of this page is to provide a central location for sharing Drupal marketing collateral. Please post marketing items about Drupal that you think other marketers can use to help spread the word -- i.e. whitepapers, eBook, webinars, and short videos.
Tip: items added to the page should be designed for easy sharing. Printer friendly is good, revisable format is better, when it comes to multimedia then the digital assets or links to the assets themselves.
Read more
Drupal 8 release best practices: Lesson from Drupal 7, 6, 5, 4.7
https://acquiameetings.webex.com/acquiameetings/j.php?ED=202857712&UID=1...
US iPhone one click: 16504793208,,732471468
Global call-in numbers: https://acquiameetings.webex.com/acquiameetings/globalcallin.php?service...
Agenda:
When should we re-launch Drupal.org on D7?
Review of Drupal Camp Seoul 2012(Oct 6th) & participation on DevOn conference
Drupal Camp Seoul 2012 was held on October 6th Saturday 2PM for the first time in Korea.
http://drupal.or.kr/camp-seoul
Marketing Fundraising Brainstorm
The Drupal Branding And Marketing Committee {BAM} needs your help!
We are trying to come up with Fundraising Ideas and we would like to hear ideas from you. These ideas must be NEW and not pull funds away from existing sources that already support the Drupal Association.
Where Does The Money Go?
BAM is working on some BIG goals. You can participate in the conversation here on GDO. Right now, we are working on several initiatives that each would require a financial outlay. Plus, we are planning for a significant investment throughout 2013 for the launch of Drupal 8. Our ideas include the purchase of print ads, video production, swag, exhibit booth materials, printed material, professional analysis services, and much more.
Who Is / What Is BAM?
BAM is a grassroots committee, led by Ben Finklea, that exists under the DA and consists of at least one board member and an international cast of independent Drupalers, shop owners, marketers, designers, themers, and coders, who volunteer their time, talents, and resources to place Drupal in the best position possible for future growth via Branding and Marketing. Read more about the creation of BAM in the official announcement by the DA. https://association.drupal.org/about/staff/marketing-branding-committee
1st International Drupal Art Exhibition
It's a great honor to announce the 1st International Drupal Art Exhibition, to be held at DrupalPicchu 2014, with the following slogan: Give Color to the Community!
With the goal of promoting the participation of the Drupal Community in the organization of DrupalPicchu, we are running a series of contests, with prizes ranging from free entrance tickets to an exclusive 'Art Exhibition Sponsor' plan and a free trip to DrupalPicchu.
Read moreBusiness Development Specialist | Mediacurrent
Mediacurrent, an industry-leading web development firm that specializes in Drupal, an open-source content management system (CMS), seeks a dedicated business development specialist at the director or VP level to lead sales efforts and drive growth.
The position requires diligent follow up on primarily inbound marketing-generated leads to uncover, scope and help navigate and close opportunities within a team-based selling environment.
Read more
Videos/screencasts needed on how to use the DrupalBAM projects & issue queues
Please see:
http://drupal.org/node/1807418
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blockquote>In order for the Drupal Branding and Marketing Committee to be successful, the group and four associated projects need to be used in order to split what needs to be done into manageable components, just as the Drupal project itself does for the software side of things.
Read more