Distributed Marketing coordination -- aka delicious etc. tagging with "Drupalmarketing"

public

Boris Mann - Thu, 2008-01-24 16:39

I just posted a link to my delicious account on Dooce, a very high traffic blog, switching to Drupal. It's a great case study of a high profile, high traffic blog going Drupal.

We can work together to find stuff like this. The tag I'm using is drupalmarketing. If we work together on tagging items like this, it makes perfect fodder for people looking for things to blog about Drupal, and also whenever we get asked things like "name a site in industry X that switched to/uses Drupal", we have a place to go look.

Have a particular initiative you want to gather information for? Announce it here, ask people to use tag "X", and we can quickly gather together a bunch of links and resources.

Sitewide tags: del.icio.us · Marketing · tags

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Case study and show case contest at Drupalcon

Amazon - Thu, 2008-01-24 17:01

Hello, Chris Bryant from Gravitek Labs will be running a showcase and case study contest through out the conference. We are securing significant prizes for the contest right now including high value products such as hardware, books, and hosting accounts.

As you come across good show case or case studies, make sure that you mention there's a contest at Drupalcon.

Cheers,
Kieran

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Drupalcon Boston 2008 · March 3-6, 2008
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@Boris, I agree, tagging

mcneelycorp - Tue, 2008-02-19 17:43

@Boris,

I agree, tagging case studies is a great idea. Anything that helps Drupal's creditability for that matter.

I was chatting with Heine last night on IRC about this very thing. His comment was that the Drupal Talk and Drupal Planet is started to get all sorts of noise. He made a good point about tag names, that we should use better tag names - specific to target audiences.

The word "marketing" may not mean anything to non Drupal users. Even for Drupal users, "marketing" doesn't say much. I don't have a solution but I wanted to bring that up. If we go with using x_marketing as the tag name, 1 year from now are we going to evaluate how Drupal users interacted with this related content and find other tag names should have been used instead?

If that is the tag name we are going with, fine with me. I just want to make sure that the rest of Drupal bloggers are OK with it as well... Maybe this has been talked about already...

===
Elvis McNeely
Blogging about Drupal and web development: http://www.elvisblogs.org/drupal
Offering Drupal, eCommerce and Web services: http://www.lafayetteweb.com

delicious is ad hoc

Boris Mann - Wed, 2008-02-20 01:00

I've just self described the tag and location of the RSS feed that I'll be using, and given a way for people to follow along. Doing additional tags (e.g. case study, type of industry, etc. etc.) is certainly possible, but in my experience proscribing tags is a sure way that not a lot of stuff gets tagged, hence I tend to limit it to one simple tag.

And, we of course "define" what drupalmarketing means. I've defined it as being a tag that denotes material of interest to the Drupal Marketing team. The comment that goes along with the link can provide extra info. e.g. I bookmark a provider of custom credit cards with "drupalmarketing" and say in the comment -- "should we consider getting branded cards for the Drupal community?".

This is collateral to quickly help us share information. Acting on it is step two, and any linked URLs are just an input. e.g. bookmarking case studies --> contacting the owners of URLs to contribute on d.o. or some other "case study" repository.

Hope that helps. Don't think we need to overthink it :P

Planet Drupal noise

Amazon - Wed, 2008-02-20 03:07

I've been actively trying to recruit more Drupal bloggers to Drupal Planet. If that's reducing quality, then we should correct it. Please provide some examples of noise.

How do we suggest this be handled? I suspect we might need to go back an prune many of the feeds to have Drupal planet categories. Should this become a designated webmaster issue?

Kieran