Site name styling

In template.php within the THEME_preprocess_page() function, you can either:

1. separate the $site_name variable into two variables using regex to split it where you want
2. use the explode() function on the $site_name variable using a space as the delimiter to create an array of words in the site name. Then create variables for whatever words you want to display differently

You got use a simple CSS image replacement technique.

For example, design your logo/site name with appropriate style in photoshop (or whatever you use).
Save it as an image, upload it, then use CSS to indent the site name text and replace with image u created.

The link and text for screen reader etc would remain intact.

... Again... This approach is assuming you know css as opposed to php.

Cheers

:)

P.s you could also edit the page.tpl.php , hard code the site name and wrap it in seperate HTML tags. Another none coding approach.