Double Header: Branding the Bazaar and Drupal Content Management System
from Boston Linux & Unix User Group (BLU)
Wednesday, August 19, 2009, 6:30pm - 9:00pm
MIT Building E51, Room 315
http://www.marksguide.com/event/10689/Double_Header_Branding_the_Bazaar_...
http://legacy.blu.org/cgi-bin/calendar/2009-aug
How can a brand add equity to and be controlled by the organization when its product(s) and brand heritage are, at least in part, developed by volunteers outside of the company's control? If recent acquisitions by Yahoo and Oracle are any indication, this seemingly unusual question is one faced and increasingly answered by today's leading Commercial Open Source organizations.
In "Branding the Bazaar: Six Steps to Better Open Source Brand", we'll leverage existing models of brand equity in a discussion of how Open Source software and services providers can raise the value of their organizations and their offerings.
From HTML in Emacs to Drupal Content Management System
HTML was designed so the physicists at CERN could present a paper with a few figures and data by adding a tags that could be remembered and typed in vi or emacs. The format was meant to tolerate the kinds of errors individuals make.
For a web site with where many people can contribute content, site management goes beyond what HTML alone can do. Yet there are so many technologies which quickly change. Who has the time to keep track of how these technologies work with the diverse collections of available browsers? Rely on another community to update and evolve the software in the open.
About Patrick Keating
Patrick Keating is a marketer focused on Open Source and Cloud based business solutions. Keating lead new sales development that resulted in a 50 percentage increase in revenue and helped found the BizTalk User Group of New England at Microsoft Gold Partner Greystone Solutions. Since Greystone, Keating has followed his passion for Open Source, leading North American Inside Sales for venture backed Open Source and Cloud services company Optaros, Inc.