Limiting "Create Content" by Roles

OK, I must be losing my mind. Tried posting this twice before and it's gone nowhere? On top of that, I know (or at least believe) there is a way to limit the list of content types that certain roles see when they select "Create Content". Anybody care to remind me where/how that is done?

I searched through my permissions matrix and came away empty. That may be, in part, due to the fact that I recently implemented both the "Better Permissions" and "Filter Permissions" modules. FYI... I think these are GREAT additions to any Drupal site. They are simple but really helpful when trying to tame a monster permissions matrix like mine.

Thanks in advance.