What is it that Drupal does so well? How are we better than any other similar product?
What are the awesome things we can say about Drupal that nobody else can say about their CMS?
NOTES: This is a step in a planned Branding exercise that is outlined here:
Brand Strategy Purpose and Workflow
We are basing this entire thread on this simple idea: The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal.
So, what can we say about Drupal that is awesome and would help accelerate it's adoption?