Communication strategy targeting students

Hi there,

I think a very nice and important target in the drupal marketing should be students.

Drupal is very attractive to students, because it can help them in many projects that they have.

Drupal is also a good opportunity to learn : webdev, marketing, communication... many students would probably find in Drupal a way to give something to the community and to learn back from it.

Also, don't forget that main companies have always big focus on relation with students. Because students are the workers of tomorrow. It is a critical issue for the success of a company on a long perspective and for Drupal as well I believe.

I read the following schema from a post in this group (by nikel) and I like to use it in order to define the communication strategy targeting students because I plan to communicate among students in France.

1) Why are we doing this campaign, what are the goals?
A global care about Drupal growth and longevity
2 main goals : Inform students about the possibility to use Drupal in their own projects
Inform students about the possibility to become involved in the drupal community

2) What message are we trying to communicate?
- a) What is the product benefit?
Drupal can help your association or your project to success.
Involvement in the drupal community can be an amazing experience for your personnal development as well as for your professional career.

• b) Who are we trying to talk to? (Programers, Consultants, General Public...)
  Students in all fields

• c) What does the customer want/need?

Clear and sample infomations. Examples and real testimonies.

• d) How does Drupal meet this want/need better than the competition?

Drupal is the best one and fast growing.
The community is friendly, open minded, and really engaged in supporting social positive actions.

3) What do we want customers to think, feel and do as a result of seeing the campaign?

Think Drupal is great !!!
Feel Drupal is accessible and the community is open.

Do Download and test drupal software.
Suscribe to some groups or newsletter (to define)

4) What are the constraints eg: name, logo, budget, timing ...

Do not forget the schedule of students (holidays, exams ....)

Help fundings cand be founded with company partners and donators.

Then my next post will be about concrete communication actions in order to fulfill the communication strategy. It should be an awesome brainstorming cause there are really many things to do in this matter.

I hope you will react and discuss about the strategy first.