http://www.slideshare.net/leisa/uxd-wtf
strategies for good user experience
1. just do it - get out and do some research - find your end users, watch them, talk to them
2. record and share your findings and outcomes (reduce cost, increase value)
3. consider developing (and maintaining) personas to represent your users
4. don’t just research at the beginning. or the end.
tips for interviewing
1. good rapport = good research. Spend time making them think you care what they say
2. only their experience and opinion counts. Primary evidence only.
3. it’s not a test. Ideas and designs areevaluated, not your participants.
4. define your research questions - what do you want to find out?
5. start questions wide, don’t lead.
http://www.slideshare.net/leisa/diy-user-research-londonbarcamp3
How to interview
1. introduce the session (esp. inform and ask permission re: recording)
2. good rapport = good research (take time to make it clear you care about their opinion)
3. don’t tell them you’re the designer (they’ll not want to hurt your feelings, they want to please)
4. it’s not a test (if anything is being tested, it’s the design - NOT the participant)
5. only their opinion counts (we don’t care about what other people might think or do)
6. define your research questions
7. plan & practice the ‘script’
8. start as wide as possible, narrow slowly
9. keep it contextual, not speculative
10. show, don’t tell (observation = good) (show me how you do that?)
11. uncover mental models (if you clicked there, what do you think would happen?)
12. ask OPEN questions (ask questions to get them talking NOT yes/no answers)
13. take care not to lead (you can have leading questions AND leading structures)
14. never leave them hanging (if they’re struggling, save them)