Google Website Optimizer

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guysaban's picture

After seeing a Google Website Optimizer module for WordPress I started looking for a similar module for Drupal. I came across the following Google Website Optimizer module. It is useful for multivariate testing. I was wondering what other SEOs/Interactive Designers are using for optimizing website content and improving website usability? Are there any other modules that offer similar or added benefits?

Comments

Thanks for the plug

Kristen Pol's picture

Thanks for the plug for SEO Friend (I wrote it ;) but it doesn't do multivariate testing. I am looking for new features to add in but not sure exactly how I'd add in that functionality. Is that where you have version 1 & version 2 of a node and show them x & y times each and then check some conversion for both?

Kristen
http://kristen.org

Ah

Kristen Pol's picture

Now I see you are just looking for other modules for making your website more SEO friendly... In that case, yes, SEO Friend is meant for that! If you want any features added, please log an issue by clicking "create a new issue" on the issue search page.

Kristen
http://kristen.org

To understand further what I

hey! look at Google Website

prosiktuno's picture

hey!
look at Google Website Optimize module again - http://drupal.org/node/499710
yesterday it was updated. now it can make A/B testing

Cool

Kristen Pol's picture

Sounds like that's the module to stick for your testing!

Kristen
http://kristen.org

Split testing

bara.munchies@drupal.org's picture

There is also 'Split Test' which i just used on an old Drupal 5 site.

http://drupal.org/project/split_test

it does only very basic things, but it's really easy to understand in the code so that you can extend it yourself. i already extended it so i can monitor just certain node types (has still one last bug) and that you can use a campaign name and i made the report UI a bit nicer.

There is no drupal 6 version yet, but if there is demand, it should be easy to port.

it only does A/B = split testing, no multivariant.

what it does:

  1. Identify a not yet counted user and chose one of the two templates that you can set up for a campaign as a session var
  2. register a tracking event if a certain url is visited
  3. there is no 3

so you can split your test by using two different themes. just copy your main theme and start to modify and measure.

it should be possible to add multivariant testing, but now only by switching the theme, which is far from optimal if you want to test more than 2 versions.

the advantage i see is that you have much more control about the versions, as google can only use javascript, i.e. you can not alter vars on a deeper level, like price formats in an ecommerce solution etc.
split testing is imho a cleaner and fully integrated solution.

i attached my idea of a UI including a small graph via the google graph api.

Multivariate module

Dave Reid's picture

Jimmy Berry (boombatower), the testing maintainer just started a Multivariate module. You might want to check it out and help contribute.
http://drupal.org/project/multivariate

Senior Drupal Developer for Lullabot | www.davereid.net | @davereid