Keyword Research

To do keyword research follow the following steps:

1. First, download the attached spreadsheet
2. Navigate to the page that you are going to search engine optimize
3. Open a new tab in your browser and visit the Google Adwords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
4. Open the spreadsheet and record the URL of the page that you are working on in the spreadsheet
5. While reviewing the page you are working on, pull out any keywords or phrases that appear to be search terms (typically 1-3 words and uses words like "how to", "what is" - this takes a bit of common sense).
6. Take the keywords that you "pulled out" and place them in Google Adwords Keyword Tool
7. Type in the spam catching code and press "Get Keywords Ideas"
8. Select the drop down on the right and select the match type "exact"
9. Sort the results using the Global Monthly Search Volume
10. Pick 1 or 2 keywords that you think best represent the content of the page as well as have a decent amount of search volume
11. Jot your findings down in an Excel spreadsheet - place the keywords under "Meta-Keywords" column