I have a consumer information site in a very specific niche. I've got AdSense and Commission Junction accounts today, but I think it would be very feasible to sell CPM ads directly (since this is such a specific niche and I know a lot of the players personally). The question is, using what platform?
My closest competitor uses Open AdStream by Real Media (and they say this on their site!) but their site also happens to be written in ColdFusion so I don't think of them as cutting-edge...
I've installed Jeremy's excellent Ad module (I use it for my CJ ads) but it seems like advertisers would want independent confirmation of the # of impressions they get. (I know I would!)
Anybody have experience with Openads (aka phpadsnew), Open AdStream, self-serve with the Ad module, etc?
Thanks!
-Patricia
Comments
independent confirmation
Even independent confirmation of impressions isn't worth all that much IMO. The only thing that I think should really matter to advertisers is "referrals that terminated in our desired action" whether that desired action is a registration, purchase, contact form, whatever. Everything else is noise along the way and is hard to verify. I.e. even with something like RealMedia you can fake the impression numbers...
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Open Prediction Markets | Drupal Dashboard
knaddison blog | Morris Animal Foundation
OpenAds
We have been using OpenAds on fitmusic.com (formerly fitpod.com) for a while with great satisfaction.
I'm about to use it on another project as well.
Openads.org
Works just perfect. It is even a http://drupal.org/project/openads but I don't need to use it on my site.
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Stein Magne
http://smbjorklund.com
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Stein Magne
http://smbjorklund.com
Using Openads on
Using Openads on http://zaberbote.de/ but without the openads module as I didn't know about it untill now.
No complains.
Adverticum - another AdServer for Drupal
http://drupal.org/project/adverticum
It's an alternative of the Advertisement and OpenX modules. The Adverticum has a free plan under 2 million adviews per month. The sign up form is at http://drupal.adverticum.com.