content optimization

Apologies for posting this same conversation to two groups, I couldn't determine the best place for this conversation to take place as it is relevant to both groups.

I wanted to start a discussion on best practices for optimizing content stored within Drupal for click-throughs and conversions. I am familiar with external tools like Optimizely and Google Analytics Content Experiments, and use them regularly for A/B and multivariate testing. They have not proven great, though, when wanting to automate testing of content within the CMS.

Here is a general use case: