revenue

http://www.salon.com/2015/09/18/apple_just_did_something_that_has_journa...

I use the simple ads module and sell my own ads.
Local, smallish town news can't survive on 3rd party ads.

For a time I used the google chrome ad block so I could get rid of the annoying popups that lead to malware on weird channels that stream sports sites.

But I realized that was hiding the ads on my site, so I stopped.

For 10 years I've helped small daily and weekly newspapers have successful websites, (400?) I have helped those clients with the software, but the main part of my consulting was the revenue - how the newspaper leveraged their traffic for income.
I have worked with the largest software development companies in the US newspaper industry. Recently I have decided the future is Open Source for smaller newspapers, my niche.