communications strategy

Hi,

Web conferencing is becoming more an integral part of how we collaborate yet we seem to have problem upon problem and every time try out different services. Webchick said happy to hear about alternatives that are as inclusive as a phone, I believe the open source ones will connect using asterisk.

We've had issues on call quality, costs, scaling, so thinking a little longer term would it be good to investigate investing in our own infrastructure for this? Or perhaps work with other projects who may have similar issues?

Here's a few links:

I would like to propose a workflow for the brand strategy. While I don't want to get bogged down in "talk talk talk" and never do, it's helpful to have a process and a framework of what needs to be done so that it is useful and long-lived. Let's spend a few hours figuring out the direction Drupal should be moving first, then put the pedal down.

Here's the way I have done this in the past:

PURPOSE:
First, let's define our purpose: We are working on the Branding of Drupal so that we can _____________ Drupal faster than it is _______________ing now.

Hi there,

I think a very nice and important target in the drupal marketing should be students.

Drupal is very attractive to students, because it can help them in many projects that they have.

Drupal is also a good opportunity to learn : webdev, marketing, communication... many students would probably find in Drupal a way to give something to the community and to learn back from it.

Duplicated from my reply to Marketing Offensive at Drupal.org: http://drupal.org/node/59170#comment-112184

I think the reason Mozilla was so successful was because they had a well planned approach resulting in a unified and focused effort. Prior to building a campaign, a company (eg: Drupal.org) will create a "Communications Strategy" which is then passed to the Advertising Firm (eg: Drupal Community). The following is an outline for a Communications Strategy:

1) Why are we doing this campaign, what are the goals?
2) What message are we trying to communicate?
- a) What is the product benefit?