A little while ago Jacob Singh and Gerhard Killesreiter did some work to gather some growth statistics about drupal.org. Here's that data and some analysis of it (see attached Open Document Spreadsheet for the raw data and some pivot tables of the data).
- We can see a big bump in registrations in January 2011 - Go Drupal 7.
Who are our "mindset" competitors that we need to overcome? (For example, "I think Drupal has a steep learning curve.")
Don't try to narrow it down to a single big one. Let's ger them all ou on the table.
NOTE: If ou agree with someone, simply +1 their comment. Don't feel the need to add your own story if it is largely the same as what has been shared.
I've done some basic research on this topic. Please contact me directly if you would like for me to share the Google doc with you. This is very hush, hush!
But, the discussion here should center around who are the competitors and what do they do really well?
How do they position themselves in the market?
NOTES: This is a step in a planned Branding exercise that is outlined here:
Brand Strategy Purpose and Workflow
We are basing this entire thread on this simple idea: The purpose of undertaking the branding of Drupal is to accelerate the adoption of Drupal.
Which begs the question: Adoption by who?
Who is our target group? What are their demographics? Psychographics?Read more
Update: Please use this form on the Association site: Drupal Collateral Audit
Go here and submit any Drupal-related collateral that you can find. Once we have a good list going, we'll create a permanent home for it on d.o. Thanks!
This is a great opportunity for free publicity for your firm!!!