Is Running a Drupal Shop Running You Ragged?
This is a fun and interactive workshop for companies trying to grow their business and be more profitable.
We dialog about how to grow a Drupal company. If you are a small shop trying to get to the next level, this might be the right place for you. This is interactive and participatory, not a preach-n-teach session. We find out how others are succeeding and struggling so we can all grow together.
Registration: http://www.eventbee.com/v/september-growing-a-drupal-shop
Location:
Point Loma Nazarene University: Mission Valley Campus
4007 Camino Del Rio South
San Diego, CA 92108
Date:
Monday, September 19, 2011 - 9:00am - 4:00pm
Cost:
$149.00
Other:
Lunch is provided.
Please bring your own laptop computer.
*Please bring a sweater as air conditioning makes room cold!
Training By:
Drupal Anywhere - Susan Rust & Doug Hoffman
Growing a Web Development Company Workshop:
A. Intro: Trends in the Drupal Landscape
1. Three Ms: Maturing, Machinery, Markets
2. The Acquia Juggernaut
3. Current Drupal sites in Govt, Education, & Industry
B. Visualize, Verbalize, Actualize
1. Owning/running a business
2. What is success?
3. Defining the role of the business
4. Choosing Partnerships
5. Have an Exit Strategy
C. Skills & Personality Assessment
1. Diagnosing personality types
2. Aligning jobs with personality types
3. What do you like the least?
D. Which and How Many Hats to Wear:
1. Different roles within organization
2. Staffing
3. Which tasks can/should you delegate to others
E. Business Tools Available to You
1. Accounting
2. Payroll Services
3. Banking services
4. Legal
5. Travel
6. Communication
7. When to consult an outside professional
F. Growth Strategies
1. Picking a market
2. What's your passion?
3. Your Unique Selling Proposition
4. Defining your mission
5. Marketing partnerships
6. Finding and Reaching out to your market
G. Sales Forecasting
1. "Looking at the Numbers"
2. Estimating projects
3. Have you allocated enough time?
H. Managing the Team
1. Are you billable?
2. Virtual or Real teams?
3. Budgetary allocation
I. Managing the Client
1. Estimating Custom Projects
2. Are you accounting for enough time?
3. Are you making margin or cash flow?
J. Getting Found
1. SEO & SEO Software
2. Using Google's tools to your advantage
K. Wrap-up
1. Success strategies!
2. Ways of utilizing Acquia to your advantage
L. Q&A
Susan Rust consults as Drupal Anywhere and is a business development and training veteran. A long-time entrepreneur with three successful business startups, she grew a successful Drupal development company that she sold in 2010. As former VP of Client Services for Achieve Internet, she understands small and enterprise-level Drupal business practices. 888-444-1460 or susan@drupalanywhere.com.
Doug Hoffman is an entrepreneurial, seasoned and results-driven high-tech professional with a BS in Computer Science and 15+ years of hands-on, broad-based experience spanning engineering, professional services, marketing, sales, customer support and training. In addition to teaching classes through Drupal Anywhere, Doug is a Senior Project Manager with Bytes, Inc. and Principal at the Lakewood Group SD. doug@drupalanywhere.com.