Downtown Drupal Meetup at Sensis Agency and via WebEx on May 7, 2013: Introducing Drupal for Evergage: Personalized Content & Data-Driven User Engagement

christefano's picture
Start: 
2013-05-07 19:00 - 21:00 America/Los_Angeles

The next Downtown Drupal meetup is on Tuesday, May 7, 2013 and will be at Sensis Agency in Downtown Los Angeles. Those interested in attending this meetup remotely are welcome to join us via WebEx.

At this meetup, we're having our usual news and announcements, as well as raffle prizes, featured presentations and lightning talks (which are short, bite-sized presentations).

Introducing Drupal for Evergage: Personalized Content & Data-Driven User Engagement

Karl Wirth of Evergage (@Evergage) presents on personalizing a visitor’s experience to your Drupal site to help drive more leads, convert more sales, and create happy customers — who will return again and again.

Tailoring your content to each person, based on who they are, where they came from, and the actions they have taken on your site in this visit and over time, will help the person feel like the site was built for them, and anticipates their needs and knows their preferences.

Evergage's solution, including its Drupal module, brings the core components of personalized marketing together, making it easy to trigger personalized messages and tailored content to users in real-time based on the user's characteristics and behavior.

We will have a 30-minute presentation and discussion around:

  • How to increase conversions, engagement, adoption, and renewal with behavior-based personalization;
  • How to install the Evergage Drupal module, setup and configure Evergage;
  • Examples in action.

We have time for additional presentations at this meetup. Is there a presentation topic that you're interested in? Post a comment below to either request or offer a presentation, or contact one of the organizers listed above. Thank you!

Drupal Happy Hour

Stay tuned to the comments below for information about whether there is a Drupal Happy Hour prior to this meetup.

Thank You to Our Sponsors!

Sensis Agency Our venue and drinks sponsor is Sensis Agency (@SensisAgency), a cross-cultural advertising agency with digital at its core. We got our start building websites and have expanded into a full service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world.

Exaltation of Larks - Expert Drupal strategy, consulting, development and training Our parking, video conferencing and raffle prize sponsor for this event is Exaltation of Larks, a Drupal strategy, consulting, development and training company with a team of Drupal experts in Los Angeles. We create fun websites, mobile apps, virtual worlds and e-commerce sites. Follow us at @LarksLA to learn more about our Drupal services and upcoming trainings.

Droplabs Los Angeles This event is being organized with help from Droplabs (@Droplabs), a collaborative coworking space, classroom and hackerspace in Downtown Los Angeles. We're quickly gaining a reputation for being the only coworking space around with a with a low-cost business model: come work here and use our tables, chairs, WiFi and conference room with a low, daily or monthly membership fee and only pay more for the extras, such as 24/7 access, equipment rental and a locker for your belongings.

Drupal After Dark

Even if you can't make it to happy hour or the meetup, you're welcome to join us afterward for a Drupal After Dark. After we wrap up the meeting and clean up, a group of us will go to a nearby restaurant or pub. Stay tuned to the comments below for suggestions for a Drupal After Dark location.

Agenda

We'll start our meeting at Sensis at 7pm. Our meetups follow a basic format and starts off with Drupal news and announcements, local job announcements, raffle prizes and full-length presentations. As always, we'll also have community Q&A, during which time anyone in attendance can ask questions, divine answers from the crowd and give brief, 5-10 minute-long presentations known as lightning talks. We'll finish off the night with more networking and a Drupal After Dark at 9:00pm.

For any changes to our agenda for the evening, stay tuned to this meetup announcement or click the Sign up button below (or both!) to be notified when the agenda has been updated.

   5:30pm
   Drupal Happy Hour

   6:55pm
   Projector and Tables / Chairs Setup
   Start of WebEx Meeting

   7:00pm
   Introductions
   News and Upcoming Events, including:
     • Interesting events listed at http://groups.drupal.org/events
   Users Helping Users (continued)
   Raffle Prizes!

   7:30pm

   Lightning Talks
   Featured Presentations
   Introducing Drupal for Evergage: Personalized Content & Data-Driven User Engagement, by Mark Wirth

   9:00pm
   Wrap-up, Clean-up and Close-up
   Drupal After Dark and More Networking

Join us on WebEx and Twitter!

WebEx

The featured presentations at this meetup will be broadcasted via WebEx, courtesy of Exaltation of Larks. WebEx works in your browser, whether you use Linux, Windows or Mac OS X.

To join the meeting, use the following URL and password:

   URL: https://meetings.webex.com/collabs/#/meetings/detail?uuid=MCVM17V5D9UM5YF0C0N75SU9BQ-2J4J
   Short URL: http://ex.tl/ZQo
   Meeting ID: 193 483 719
   password: uu828emk

To test that WebEx is working for you prior to this meetup, check out this "Join a Test Meeting" page:

   http://www.webex.com/test-meeting.html  

You can also receive the meeting URL and password by email by clicking the Sign up button below (a Drupal.org account is required).

Anyone who registers for the WebEx meeting will also be able to view the recording prior to it being uploaded to our video channel at http://www.vimeo.com/GLADrupal

Twitter

During the meetup, several of the event organizers will also be monitoring Twitter for feedback and questions that mention @GLADrupal.

Featured Presentations

At this meetup, we're having our usual news and announcements, raffle prizes, lightning talks (which are short, bite-sized presentations) and featured presentations.

Introducing Drupal for Evergage: Personalized Content & Data-Driven User Engagement

Karl Wirth of Evergage (@Evergage) presents on personalizing a visitor’s experience to your Drupal site to help drive more leads, convert more sales, and create happy customers — who will return again and again.

Tailoring your content to each person, based on who they are, where they came from, and the actions they have taken on your site in this visit and over time, will help the person feel like the site was built for them, and anticipates their needs and knows their preferences.

Evergage's solution, including its Drupal module, brings the core components of personalized marketing together, making it easy to trigger personalized messages and tailored content to users in real-time based on the user's characteristics and behavior.

We will have a 30-minute presentation and discussion around:

  • How to increase conversions, engagement, adoption, and renewal with behavior-based personalization;
  • How to install the Evergage Drupal module, setup and configure Evergage;
  • Examples in action.

We have time for additional presentations at this meetup. Is there a presentation topic that you're interested in? Post a comment below to either request or offer a presentation, or contact one of the organizers listed above. Thank you!

Raffle prizes! Collect them all! Must be present to win!

Raffle prizes at this meetup have been provided by Exaltation of Larks. Our raffle prizes often include discount codes, magazines, DVDs, books, and free seats to professional Drupal trainings. We are always grateful to our sponsors for their continued support. If you have any items you'd like to donate to the raffle, please contact any of the organizers at the meetup. Thank you!

Location and Directions

   Sensis Agency
   811 Wilshire Blvd. Suite 2050
   Los Angeles, CA 90017

Carpooling

To carpool or catch the Droplabs shuttle from Union Station, post below in the comments.

Public Transportation

Our venue is 100 feet away from the 7th Street / Metro Red Line Center Station. For information about bus routes, see http://www.metro.net/riding_metro/bus_overview/images/802.pdf  

   7th Street / Metro Center Station
   660 South Figueroa St.
   Los Angeles, CA 90017
   213-922-6000
   http://www.metro.net

Parking

Anyone who carpools and parks at United Valet Parking, Inc. (757 South Flower St.) will receive complimentary $5 parking courtesy of our parking sponsor, Exaltation of Larks.

  • United Valet Parking, Inc. (757 South Flower St.; 213-622-0137)

This parking location is within a 3 minute walk of our venue and has a $5 evening rate if arriving after 4pm.

Street parking is $5 per hour from 8am-8pm Pacific. There are ample parking lots and garages in the immediate area. For additional parking locations, see http://en.parkopedia.com/parking/815_west_7th_street_los_angeles_ca_90017/

About Greater Los Angeles Drupal

With several weekly and monthly events, the Greater Los Angeles Area is one the most active areas for Drupal in the world.

Formerly named Downtown Los Angeles Drupal, we've been meeting regularly in and around Downtown Los Angeles, California, since early 2010, and now organize a large number of events in the area. Our signature events include the Drupal Job Fairs and the Downtown Drupal, Frontend Drupal and High Performance Drupal meetups.

Our members and organizers have produced hundreds of Drupal events, including job fairs, meetups and workshops, conferences, paid trainings, coworking days, study group sessions, movie outings, FREE tutoring sessions from Drupal professionals, and website barnraisings to benefit non-profits and members of our community.

Attending Drupal events in the Greater Los Angeles Area is one of the best ways to meet and talk with other Drupaleros and we encourage you to attend as many meetings and special events as you'd like. Whether it's to find solutions to problems you've been having, sharing something you've learned or just meeting interesting like-minded people, the Greater Los Angeles Drupal events are an essential resource for Drupal professionals and hobbyists alike.

If you aren't already a member of Greater Los Angeles Drupal, it's easy to join our community. Our community calendar is on our "Events" tab on our home page at http://groups.drupal.org/node/219129  

We proudly participate in the California Drupal Travelers Program, which aims to connect businesses and community members who are visiting the area with our local community and events. Inquire within by contacting any of the Greater Los Angeles Drupal organizers, or by joining the global Drupal Hospitality Network.

Comments

Hi all, Here's a message from

christefano's picture

Hi all,

Here's a message from James. His account is being flagged by Mollom, so I'm posting it here on his behalf:

Hello everyone, let's try something new for happy hour: http://www.mariasdowntownla.com

Maria's Italian Kitchen is in the first floor of the same building as SENSIS. You can come in the back door (through the lobby and past the elevators), or from the street, on Flower, across from Pegasus and Primo Cafe.

Here's the link to their menu:
http://www.mariasdowntownla.com/dt_inhouse_web.pdf

And they have $3 draft beer.

See y'all there starting at 5:30 pm, then heading up stairs to SENSIS a little before 7 pm.

Thanks,
J.


Exaltation of Larks
Founder, CEO
http://www.larks.la  
Droplabs
Founder, Lead Burrito Analyst
http://droplabs.net  
Greater Los Angeles Drupal
Organizer, Drupal Adventure Guide
http://drupal.la  

Happy Hour

jmosmith's picture

Hello everyone, let's try something new for happy hour:

Maria's Italian Kitchen is in the first floor of the same building as SENSIS. You can come in the back door (through the lobby and past the elevators), or from the street, on Flower, across from Pegasus and Primo Cafe.

And they have $3 draft beer.

See y'all there starting at 5:30 pm, then heading up stairs to SENSIS a little before 7 pm.

Thanks,
J.

Kevin's presentation on

christefano's picture

Kevin's presentation on Evergage was excellent and there were many questions from the audience. He's offered to answer additional questions here in the comments. (Thanks, Kevin!)

If anyone would like to see the presentation from this meetup, we have a recording here that can be streamed directly from WebEx:

   URL: https://meetings.webex.com/collabs/files/playRecording?encryptedDocID=0_...
   Short URL: http://ex.tl/Zem

The recording can be downloaded, as well, but it's in Cisco's proprietary WebEx ARF format. If anyone would like to help the group by converting it to MP4 I'd be happy to upload it to our video channel at http://vimeo.com/GLADrupal to help reach a wider audience.


Exaltation of Larks
Founder, CEO
http://www.larks.la  
Droplabs
Founder, Lead Burrito Analyst
http://droplabs.net  
Greater Los Angeles Drupal
Organizer, Drupal Adventure Guide
http://drupal.la  

Greater Los Angeles Drupal (GLAD)

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