http://opensource.sys-con.com/read/431544.htm
Strategy Rule 1 - Make markets not war
Strategy Rule 2 - It's about value innovation not price alone
Strategy Rule 3 - Don't micro-market Maximize the blue ocean of open source
Strategy Rule 4 - Enterprise software companies don't "own" their customers
Strategy Rule 5 - Differentiation • Make it simple, intuitive and indisputable • The best of both worlds
Strategy Rule 6 - Say it in a tag-line • You're the open source alternative
Strategy Rule 7 - Make your messaging fun and controversial
Strategy Rule 8 - Just be simply better - pricing and packaging
Strategy Rule 9 - Get community, get viral and get champions
Strategy Rule 10 - Only the paranoid Survive. Wake up every day and innovate throughout the business
Great ideas from an open source company that has gone from nothing to successful in short period of time.