Posted by ben finklea on September 26, 2012 at 4:43am
Continuing through the process outlined here: http://groups.drupal.org/node/250768
The next step is for us to define success. It's easy to say "grow Drupal faster" but we need to put some hard objective (and subjective) metrics on the outcome of Drupal Marketing.
The questions to answer are these:
- What is our definition of true success for Drupal? How do we measure it?
- What is the distance between where we are today and that success?
Please limit your discussion to the above questions. If you have ideas about how to grow Drupal, please submit them to the BAM Ideas section, not here. Thanks!
Comments
CMS Market Share data
First things first, there are several sources of information about CMS market share. Here are the three that I find myself using:
What is success here? 5% from W3Techs? 25% of the top 100,000?
What other metrics should we be tracking?
Ben Finklea
Chair, Drupal Branding and Marketing* Committee
*BAM!
@Ben Ficklea I LOVE those
@Ben Ficklea I LOVE those statistics. I think quantitative information like that is essential. Moving beyond the actual implementation of Drupal (on sub-sites) what about Drupal.org or Groups.Drupal.org? # of active members, # of forums/issues/bugs/patches etc?
OK, I'm declaring....
OK, I'm declaring that the stats that we are going for are as follows:
By December 2013 a successful marketing campaign will achieve:
50% market share growth rate as measured by W3C. (3.3% of all sites using Drupal.)
14.5% of the top 1 Million sites as measured by BuiltWith.
Ben Finklea
Chair, Drupal Branding and Marketing* Committee
*BAM!
problems with Drupal in government
I work in the DC metro area, and get calls daily regarding federal Drupal sites. I am seeing enormous problems with a lack of understanding of what Drupal does and how to manage the workflow in a Drupal environment. I keep having to remind people that their web site really does need CONTENT, not just technology. There are issues with keeping the core intact, with using existing modules whenever possible, and with understanding the amazing database capabilities of existing modules, which leads to rogue PHP coding for no reason, and enormous headaches. We are constantly facing, and running away from, "Drupal Disasters," very disorganized sites with tons of undocumented and unnecessary custom work (maybe not just modules!). I know this organization is run by volunteers, but surely there is some way to get the word out better on exactly how to set up and manage a government Drupal site. I am not aware of any resource that explains how to make an organized, secure Drupal site within the federal government and within a government contract structure. If there is one, please let me know. If there isn't, it really must exist for Drupal to move forward in government, because otherwise the screw-ups are going to be blamed on innocent Drupal.
Drupal Training
pattyz,
It sounds like you need some Drupal training resources. I would recommend getting in touch with an Acquia partner in your area. https://www.acquia.com/partners/finder This is the link for the partner finder. Any Drupaler should be able to give you Drupal in a day lessons or any of the other classes.
Here is leveltendesign out of Texas as an example of a great company that offers training. http://www.leveltendesign.com/ There are plenty of resources online that provide training videos. Lullabot http://www.lullabot.com/ , buildamodule http://buildamodule.com/ and lynda.com http://www.lynda.com/ are all good online video tutorial sites. As with any software in a corporate environment in order to get the most from it training is needed, especially in a CMS or CMF where it is literally the backbone of the organization.