Drupal evangelism outreach to increase motivation

We encourage users to post events happening in the community to the community events group on https://www.drupal.org.
heather's picture

I've just caught up on the closed thread, and svenryan's call for more fun learning materials. I answered his post, but one thing keeps bugging me.

Developers need to be motivated to learn Drupal. With motivation, they seem able to learn anything.

Training is not the way to grow the talent pool. Training is a way to improve the skills of individuals who have chosen Drupal, or help entire teams convert to Drupal after management has made the choice to move to Drupal.

Many developers are consummate autodidacts. They have chosen to work in a field that requires constant learning. And they thrive on it. So - yes, we should continue to try and make Drupal more learnable, and we should work to get Drupal training all over the globe.

But we should be out at developers events (dconstruct, build, FOWD, etc) talking about the cool stuff going on, the cool client projects we're working on, and the great technologies we develop. As well, we should be tooting our own horn about the level of participation and growth. I don't see Drupal developers reaching out to other communities.

We can't continue to be so insular. We should reach out to:
- Developer conferences
- Content strategy, Web app and design conferences
- Edtech events, Health tech events, gov, etc whatever niche you have experience in.

I think Samantha Warren from Phase 2 made great impact talking about Style Tiles at SXSW. That was posted in Alistapart, etc. It's amazing because her design process solved a very Drupal-specific problem, but others are finding it quite useful.
http://www.phase2technology.com/event/sxsw-interactive-faster-design-dec...

With other great things could we be sharing?

Ideas:

1- Run events around other larger tech events. [The BadCampUK event is a good example, as it runs alongside the Brighton Digital Festival. http://badcampuk.net/ ]
2- Send our best speakers from DrupalCons to attend conferences and speak about a related topic + Drupal.
3- Identify events where you can propose a talk, a lighting talk, or just attend and be present.
4- Prepare resources which others can use for outreach talks. Slides with graphics about Drupal's growth, industry specific data, participation growth, etc.

  • Other ideas?

Example events

Check out Lanyrd http://lanyrd.com/, is there a related event in your area?

For example, the PHP events:
http://lanyrd.com/2012/phpnw12/
http://lanyrd.com/2012/phpconference/
http://lanyrd.com/2013/phpbnl13/

Developer and designer conferences
http://lanyrd.com/2012/kings-of-code-festival/
http://lanyrd.com/2012/fec12/
http://lanyrd.com/2012/build/

Content strategy
http://lanyrd.com/2013/confablondon/

Ops conferencws
http://lanyrd.com/2012/velocity-europe/

Drupal could be spoken about even peripherally at any one of these events.

Comments

Very much agree

friendlymachine's picture

"We can't continue to be so insular."

You are spot on. Within the Drupal community, there is so much talk about reaching out to other developers and a blind eye is turned to the other influencers in the decision making process. One conference I have gone to that is chock full of designers is An Event Apart.

http://aneventapart.com/

It's run by Jeffery Zeldman - hugely influential. Producing materials that speak to these other constituencies is very important in my view.

John Hannah
Friendly Machine

Training Materials are Good - but Recruitment is Key

MatthewS's picture

I think Heather is right on the money. The proof is in the growth curve of which Drupalcons can be seen as a peephole.

I've been going to Drupalcons since 2007 - my first was Barcelona - and there was steady growth in both the North American shows and the European shows, at least until a couple of years ago. We have a plateau of largely the same group of individuals. On average, the age of the Drupalcon go-er is getting older. As a community we need to reach out to younger people, and bring them into the project.

Recently I was talking to one of my nephews who just completed university with a computer science degree. He wanted to know how I make a living, which naturally led to a discussion on open source and Drupal. Open source is given a vague nod in the "Academy" but isn't widely taught. Drupal certainly isn't. Yet universities are a fertile ground for new and creative thinkers.

  • More camps should be held on University campuses and (for those camps that charge a fee) a certain number of comps should be given to the students who attend. Perhaps the DA could sponsor the tickets.
  • Seminars have been held on some campuses in the past, they have been successful - lets do more activities like this
  • Long term, It would be great to see Drupal taught as a course in universities - perhaps it could start as a survey course with other CMSes.

Drupal as a course

stevepurkiss's picture

Thanks for your reply Matthew!

Back in my RemoteApps days we were trying to do similar - we managed to get RemoteApps as an option for a final year project but not much further.

I like your ideas above, plus we should also encourage students to start up their own Drupal clubs, perhaps the DA sending kits of stuff out, maybe we could make a starter kit or similar.

IMHO it's all about finding the champions and helping those to spread the word more. Getting into the systems themselves with courses etc. will be a lot easier if there's already a vibrant community there in the uni.

my 2p

Intro material, not training material

svenryen's picture

Hi heather - you're right. I need to correct myself. I should have said "intro material", not "learning material". Intro material has to be fun and engaging - don't worry about showing every detail of the admin interface when you give the intro, or even how to set up an apache server. Show why you think Drupal rocks and how they can also rock with drupal!

Reaching out. In addition to your examples, I'd also like to dare people to get drupal onto the agenda of even our "enemies'' events. Here are a few examples:

1) "How WPUG + DUG + JUG can work together to improve PHP talent in Singapore” ( http://2011.singapore.wordcamp.org/schedule/ )

2) I was visiting Phnom Penh in Cambodia and somehow they managed to announce a drupal meetup just because I was there. During my presentation we received a visit from a local web agency that wanted to promote the first Typo3 conference in Asia that was being organized few weeks later. When they finished selling their tickets I jokingly said: "Is it okay if we also send somebody to talk about drupal for 15 minutes at your conference". I was expecting a blunt stare though to my surprise she said: "We would be really happy to have somebody present in a panel about drupal since we like to compare Typo3 against other technologies"

If you approach conference X and say.. "Hey I see you're doing X. Now, I'm doing Drupal, can we look into how I can give a talk about how Drupal can complement your X technology?". In any case it's like dating. The worst that can happen is that they'll say no :) Most likely they'll buy you a beer and talk about you behind your back.. They won't throw tomatoes, trust me!

I'm not suggesting that anybody should gatecrash the nearby Wordpress camp, and maybe this works better in Asia where open source is a new concept for many and any additional attention they can bring to their open source event is better for everybody doing open source.

Exposing ourselves to the "enemy" can also be a source of inspiration for the overall Drupal community as we need to have our weak spots covered to look good. And tunnel vision/blind spots are actually our worst enemies.

Totally agree and true

HappyJiyoung's picture

Yes! I totally agree!
In Asia open source is quite new or drupal is not well known.
So this upcoming drupal camp Seoul 2012, we are showing people each popular CMS demo from each panel.
Wordpress, Korean CMS XE(most popular in Korea), Joomla and Drupal will be installed and demonstrated for public.
Even except Korean CMS XE, all other CMS would be new to many people.
I posted the event news on popular XE forum and I see the people there would be most potential users of Drupal if they know/knew how good and easy Drupal is(if someone showed them!).

Anyway! I will also think of cross marketing/intruduction on other events like you mentioned!
Great idea!! :)