最后，为了第一时间得到来自社区的反馈，我们在即将到来的上海Drupal协同贡献聚会 - 2013年9月14日上安排了一次聚会演示（15:30开始），到时将现场演示安装过程和功能。另外还有百度网络营销速成课，从网络营销的角度看各种功能：Logo/图片设置、点击热点、重要信息、信息过滤、关键字、搜索优化、电子商务网站的目标和渠道等。
Like in many other countries, a large amount of websites in China are produced to mainly or specifically aim at the interior/local market (Mainland China or Greater China), mostly with a single language: Chinese Simplified (Chinese Traditional to be included for Greater China).
Depending on the audience targeted by a website, it would appear that the Baidu Search Engine would still be the most popular search engine in China (a few references: Baidu Dominates Search Engine Market by 80.6% in Q1 2013, Google's Search Market Share in China Falls to Just 3%), bringing it at the top of priorities for Online Marketers or anyone who would like to optimize/track the traffic of a website for the leading Chinese search engine.
Baidu has been providing for many years already a statistics/tracking service called Baidu Analytics (along the lines of what Google Analytics does), which is extensively used and a rather common requirement for websites built to target a Chinese audience.
Given the similarities between Baidu Analytics and Google Analytics, in terms of API, features or tracking code, the very popular and mature Google Analytics Drupal module appeared to be an excellent starting point for the development of the Baidu Analytics module.
- Tracking of Links (outbound, email and downloads) or Status Messages (error, status, warning)
- Users' option to opt-in or out from account settings
- Tracking code restriction based on roles or page visibility settings
- Tracking library code caching
A more complete list of features could be found on project's page, under the paragraph "Features" and for more information on module's implementation or the differences with Google Analytics, please check the paragraph "Implementation".
With such a comprehensive set of features and close integration with Drupal's objects and framework, the Baidu Analytics module might now have become the most complete Open Source solution for Online Marketers to work on traffic optimization for the Baidu search engine.
It is not without a certain satisfaction that we would allow ourselves to take a bit more pride in using Drupal, by comparing with other CMSes and site building tools suggested in Baidu Analytics' official Site Building Tools Installation documentation page, to find out what Drupal could now offer would go far beyond what any other CMS system commonly used in China could provide to integrate with Baidu Analytics (We surely invite you to compare screenshots of the configuration settings forms).
Moving forward: module needs help!
Since the first stable version was only recently released, any feedback, testing, reporting, reviews, questions, suggestions or concerns would certainly be greatly appreciated. Overall, module's code, features and documentation are all "works in progress" and would clearly need more help from the community for testing, reviewing, and more concretely by posting issues, comments and feedbacks in project's issue tracker in Chinese or English.
In the first place and continuity of this initial development cycle, most efforts will probably remain focused on Translation, Documentation and Support to try to give some momentum to the module with current features.
As an immediate task, Translation of the project page and all documentation to Chinese Simplified has already started and will definitely take some time and work, currently tracked at #2084347: Add Chinese description on project.
More work would also be needed to localize Baidu Analytics to Chinese Simplified and any strings localized/translated would surely be very helpful and greatly appreciated.
For new features or code changes, a basic initial roadmap has already been suggested on module's page, under the paragraph Future developments, for which contributions would also be warmly welcomed.
Among some of the potential future enhancements: support for Baidu Tuiguang (百度推广) or advanced tracking for Drupal E-Commerce websites based on Drupal Commerce or Ubercart (see Ubercart's Integration with Google Analytics for an example), could also be considered to be contributed as extensions or part of the module.
Feel free to post any new ideas, suggestions, questions or discussions for the addition of new features to the module, improvements or extensions, it would certainly help further increasing Drupal's distance with its competing alternatives.
Lastly, in order to get an initial feedback from the local community, a Meetup presentation is scheduled at upcoming Drupal Workshop SH - September 14th, 2013 (from 15:30, more details on event's page) with a demonstration of what could be achieved with the module, its features and configuration settings. Followed by a short Baidu Online Marketing crash course, with an approach from an Online Marketer's perspective and an overview of the features provided by the platform: small logo/image configuration, Click Heatmap, important reports and indicators, filtering of reports, keywords and search queries optimization, leveraging Goals and Funnels for E-Commerce, and much more.
We sincerely wish this new module will be an additional strength for Drupal to gain more adhesion in China and attract more new users, site builders or developers, from other local communities, or through the bias of the Online Marketing, SEO/SEM fields, no matter what the level of experience or optimization required could be, ranging from very simple (default usage: very convenient) to advanced (custom tracking: very flexible, for specialized online marketers for example).
We are all very much looking forward to seeing your Baidu Analytics Code Snippets, hearing more feedbacks, comments, concerns, questions or issues for this new module which we hope will add up its weight to the balance and perhaps make a difference when Drupal is considered in the Chinese community among serious choices to develop a web project.
Thanks very much to all in advance for your comments, testing/reporting, support, interest and involvement in the community.