Suggestions wanted: 3rd Party Ad Serving Services

Posted by chipk on January 12, 2009 at 4:38pm

Looking for opinions on 3rd party ad serving systems. Our current service (Burst Media AdConductor) was inherited from earlier development efforts and I'd like to compare it against other systems popular with media sites. Anybody have any relevant insight and or good experiences with a particular system? Thanks.

Comments

Doesn't OpenX have decent

Posted by paulcouture on January 12, 2009 at 9:57pm

Doesn't OpenX have decent integration with Drupal out of the box?

I would look at that one for sure.

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Still looking for insight on ad serving systems

Posted by chipk on January 15, 2009 at 7:26pm

Most interested in peoples experience with ad-serving services re: details of the ad-management model and qualities of the UI that might allow less technical ad-sales staff to directly manage deployed ad campaigns. Thanks.

We integrated OpenX with Banner Module

Posted by geoffb on January 16, 2009 at 6:27pm

Quite a while back we hacked the old Banner module so that we could deliver OpenX Invocation Code based on Drupal Taxonomy.

It's old and in rough shape and we really do need to go back and rework it, so we haven't added it back to the community.

But it pretty much works for now: You create Banner blocks in Drupal, drop in the Invocation Code, tell it what sections (Taxonomy) you want the ads to show up on and then you make sure the block it where you want it.

We haven't worked in OpenX's Single page call yet, but that also may help things along.

OpenX

Posted by webrat-gdo on January 20, 2009 at 2:45am

We've been using OpenX for years. We're getting ready to launch our new site based on Drupal as well and will used OpenX. If you have specific questions about it let me know here or email me and I will do my best to answer them. Our systems is based on Drupal 5. At the time of development key modules were not yet available on Drupal 6.

Need insight re: 3rd-party ad-serving, not open source framework

Posted by chipk on January 24, 2009 at 2:27pm

I realize OpenX is an attractive open source alternative to fee-based 3rd-party ad-serving systems, and I do appreciate folks comments here offering their insights. However, for our needs ad-serving is sufficiently complex that we want and need the deeper intrinsic expertise and support offered by the commercial solutions. That's not a slight against OpenX or open source in general - if our goal were to build an ad-serving solution or business, OpenX would be a great platform to start with. But our goal here is to select and integrate a system as a service consumer - i.e. a service that offers expert advice, training, support, customization, etc.

If anybody can offer hands-on experience with systems like DoubleClick, InterClick, RightMedia, BurstMedia, BlueLithium, AdButler, etc., we would be grateful for your insights.

Thanks.

chipk, As mentioned above,

Posted by geoffb on January 26, 2009 at 7:50pm

chipk,

As mentioned above, we have integrated OpenX with our Drupal system and it works quite well.

However, similarly to you, we have had requests to look at other enterprise-grade ad server systems for reasons such as forecasting, billing systems integration, more sophisticated ad delivery options and just to match ad agency expectations.

I do however think that, no matter what the ad server solution, we will be using a similar method to the one we currently use to integrate ad 'zones' into Drupal.

That said, I'd be happy to share any info I discover as I research some ad solutions.

Geoff

Thanks Geoff - would very

Posted by chipk on January 28, 2009 at 4:29pm

Thanks Geoff - would very much appreciate any insights you gather. I have gotten some trusted advice that DoubleClick's "DART For Publishers" (aka DFP) should be high on any list to consider.

http://www.doubleclick.com/products/dfp/index.aspx

Chip

Other options

Posted by WildBill on February 19, 2009 at 4:22pm

From my experience on both the publisher and the agency side, I recommend checking out Open AdStream (OAS) and Atlas.

Atlas Publisher Suite

Posted by geoffb on March 23, 2009 at 6:56pm

The typical publisher that Atlas works with are those serving upwards of 200M impressions per month. We are not in their league.

Google Adsense?

Posted by Nels-gdo on March 23, 2009 at 6:43pm

We use Google Adsense at the papers I work for.

All of the ad management is handled at google.com/admanager, you just need to put the code snippets in the proper places (The "hey google adsense" snippet is in the template, and the "slots" in blocks).

The benefit of Adsense is that "unsold" inventory is filled with Adsense ads (text, image, or both) for a little extra revenue.

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We are using the Durpal

Posted by Shyamala on March 24, 2009 at 12:29am

We are using the Durpal Advertisement module. How could I benefit by switching to OpenX?

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Benefits of switching to OpenX

Posted by geoffb on March 24, 2009 at 6:30pm

Shyamala,

We have been using OpenX for years, even prior to us switching to Drupal. So, unfortunately I don't have experience with the Advertisement module and don't want to disparage it.

But, our reasons for using it are similar to the reasons we use Drupal as a CMS: A strong open-source community that has gone from strength-to-strength gathering users along the way. OpenX reports 35,000 total publishers that power more than 150,000 websites.

Having that sort of presence to me suggests that the product should, if nothing else, see features being added quickly, bugs and security issues seeing more scrutiny and a bigger forum to get feedback and answers.

That's my $0.02 on it.

Geoff

opex manager module for drupal 7 - required help

Posted by shiva.p1987 on May 7, 2015 at 12:28pm

Hi Geoff,

Am new to openx, I'm using drupal 7 and I have tried to get the module "openx manager" for drupal 7. I din't get it yet.

Is there any alternative for the openx manager or how to convert the openx manager (for drupal 6) to drupal 7

Please help me.

what did you finally settle with?

Posted by IrishGringo on May 17, 2010 at 11:32pm

I am looking at an adserver solution now as well. For two days now, I have been experimenting with the Selfhosted, and hosted versions of OX. There is one very major problem I see with OX so far: There is no Self service kind of system that would allow advertisers to self-fund their Banner adds. I am also thinking that there is no way to automatically turn an account off if its account runs over.
I also get the sense that OX want users to use their market place first and foremost.

I have tried to get some feedback, but not much help so far. About your comment about an open source API to extend OX... I looked and can not find any extensions.

can openx with flash ad n banner rotation

Posted by siddhantsatija on November 24, 2010 at 3:44am

Hi,
We plan to start a small ad network business, i would like to know that can openx be integrated with drupal advertising module and drupal adflash and drupal banner rotation module so that those features can be incorporated in the ad server.
and can be provided as a service to my advertisers and publishers???
Please provide a link to some tutorial or documentation to do this...i would be really thankful

opex manager module for drupal 7

Posted by shiva.p1987 on May 7, 2015 at 12:23pm

Hi Am new to openx, I'm using drupal 7 and I have tried to get the module "openx manager" for drupal 7. I din't get it yet.