Improving Drupal Mindshare Among the Public

First, disclaimers:
1. This might be in the wrong place. If so, my apologies.
2. This might not be the right way to propose this. Again, apologies.
3. I am not a marketing or user interface expert, I am just a project manager at a Drupal shop, and this post is based on my experiences with clients. I also do a lot of point and click development for my company, and personally. I do some theming and module development, as well.
4. I tend to communicate things in a very blunt way. Know that I approach this with the utmost humbleness, even if it doesn't sound that way. I am a very small person in this community, and my opinions don't and should not necessarily hold much weight. However, as my Drupal friends have told me, Drupal doesn't get better unless people speak up.

In my interactions with clients, I typically find that they are unaware of Drupal as an alternative to Wordpress. I wholly understand that Drupal has a very different premise from Wordpress, but I still feel like I'm oftentimes banging my head against a brick wall trying to explain that Drupal encompasses everything Wordpress can do, and more.

I think there are many factors to this, but the one I find most relevant to drupal.org is that I do not feel the marketing that is out there for Drupal effectively communicates the versatility of Drupal, especially with regards to point and click development (CCK, Views, Taxonomy, etc..) and its overall power and flexility as a development framework.

I think the outcome of this is that:
1. Clients are entirely unaware of Drupal as a technology.
2. Clients don't know that Drupal can do what Wordpress does.
3. Clients don't know that Drupal can be used as a foundation for custom development (they tend to go with solutions on language frameworks rather than a CMS framework like Drupal).
4. As a result of 1 - 3, Drupal is "turned down" or otherwise unused by many clients.

Now for the good part: clients that have had interaction with Drupal in the past have an overwhelmingly positive opinion of it. They have typically hired someone or a company that is knowledgeable of Drupal, and the word of mouth / experience with Drupal creates excellent mindshare.

I think that drupal.org could undergo some changes that would help to alleviate this, but again, as someone who isn't an expert on marketing or UI, I do not feel I am the person to propose or execute any specific changes. However, to get the conversation started, I will make a foundational proposition:

Drupal.org's home page seems almost entirely geared towards luring in developers, and not educating the public about Drupal. I propose that the home page could be bifurcated into two portals: one aimed towards developers and one aimed towards the general public.